Popular social bookmarking site Delicious and social netowork for bloggers MyBlogLog have updated their design. Looks like AOL also had busy summer working on new projects – check out Tour Tracker and Buddy Updates.

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I logged in and after checking it out, I have to admin that it’s pretty useful. The best part is that I’ve already added a number of my contacts directly through MyBlogLog. I have a feeling that this functionality is going to become ubiquitous across other social sites in the near future. Look for sites like MySpace, YouTube or any other social site to try and pull-in your contacts as well.

This new service brings up yet again the issue of data portability. As other services begin to try to pull in data from external sites, the issue is going to be over who owns the data. Ultimately, individuals want to be the owners of data and in the end what really ends up being the true value is the media being provided and how it is delivered to the end user. If your site has engaging content and presents it in a unique way, there will be intrinsic value.

Unless one company can effectively own our relationships (as Facebook is attempting to do), there will ultimately be much less value in owning user data since it will be the user, not the company that owns it. Enough of my rant, what do you think of the new MyBlogLog service?

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