Nanigans, a social ad optimization service, is offering social application and website developers real-time, pay-for-performance Facebook advertising solutions. Their system measures ad performance by examining targeted, individual responses to ad images and copy and adjusts the budget, bids, and time-of-day based on this data. This is a follow up to our video with their CEO from yesterday’s Social Developer Summit.
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At today’s Social Developer Summit, Boston-based Nanigans unveiled their service, and their company, for the first time. The service allows social application developers and website developers to display monetizable, effective ads with higher quality because of their service’s ability to track the success of given campaigns. We had a chance to talk with the Nanigans CEO, Ric Calvillo, about his product and also got to see a quick demonstration of the Nanigans dashboard.
