Yahoo started the bidding process in the first place, and is now completely out of the picture because of recent strategic reviews.
Yahoo Withdraws from Hulu’s Bidding Process
Posts Tagged ‘NBC Universal’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. TV Check-In Service GetGlue Stuck On NBC Universal’s Green Is Universal
Entertainment-based social network GetGlue, which awards stickers to its users for checking in to TV shows, movies, and the like, is sticking itself to NBC Universal’s Green Is Universal initiative.
Hulu Eyes $500 Million in Revenue in 2011
In the Monday blog, Kilar also said that Hulu grew the number of content partners to Hulu Plus and Hulu to 264 in the first quarter, up from 211 in the year-ago period, with latest additions including brands from Viacom, such as MTV and Comedy Central.
Plum TV CEO Nicholas Lehman Lands a Plum Gig with NBC Universal
NBC Universal created the position of president of digital for its entertainment and digital networks and integrated media division and filled it with Nicholas Lehman, who had been CEO of Plum TV.
Lehman will lead NBCU’s pure-play digital businesses, including iVillage, Daily Candy, Swirl, and Fandango, focusing on content, product development, marketing, sales, research, and promotion across mobile, Web, and new digital platforms.
He will also work closely with the heads of online platforms for the company’s TV brands, including Telemundo, Bravo Media, Oxygen Media, Style, and mun2. And Lehman will finalize a plan for digital research and innovation throughout the division.
Prior to Plum TV, Lehman served stints with IAC and MTV Networks.
NBC Universal Bringing Social-Media Initiatives to Las Vegas for 2011 CES
NBC Universal, official broadcast partner of the 2011 International Consumer Electronics Show, to be held in Las Vegas Jan. 6-9, has social-media and online plans for the confab, as well.
On Friday, Jan. 7, Bravo Media will debut social-media experience @bravotv, which will allow fans to interact with Bravo personalities, as well as rolling out the Bravo iPad app, which permits engagement during shows.
Aubrey O’Day, star of All About Aubrey, a docu-reality series that will premiere on Oxygen this spring, will host a live chat on OxygenLive! Saturday, Jan. 8.
CNBC media and entertainment reporter Julia Boorstin will update the Media Money blog with CES news, and the CNBC Real-Time iPad App and premium, professional-level online and mobile service CNBC PRO will be on display at the NBCU booth.
And NBCU will team up with Sharp again to open the doors to The Hub multimedia lounge, where business and entertainment Webcasters and bloggers will post their reports digitally and through social media.
NYT Editorial on Comcast-NBCU: Hands Off Internet Video
The New York Times published an editorial urging regulators considering the merger conditions for Comcast and NBC Universal to forbid restrictions on online video. Highlights:
Television is undergoing a wrenching change. Companies like Netflix and Google TV are lining up to offer movies and TV online. Cable systems are developing online bundles as they add broadband customers but lose TV subscribers. Broadcast networks are still figuring out how to sell their shows online, and charging cable systems more as ad money moves to the Internet.
This is not the classic “horizontal merger” between two companies that do the same thing. Comcast produces little television and NBC does not own cable. The issue is that the merged company would own both a major producer of TV and movies and the dominant distributor of TV and movies in big media markets. It would have about a quarter of the multichannel market and about a fifth of broadband subscribers.
Make Green Count Is Red-Hot for NBC Universal
NBC Universal reached its initial goal with its first-ever “green” Facebook application so quickly that it set a new goal of 10 times the old goal.
Make Green Count launched on the social-networking site Friday as part of NBCU’s Green Is Universal initiative, with a goal of reaching 100,000 green “points,” which would lead to a $10,000 contribution to the Nature Conservancy’s Gulf Restoration Fund.
It reached 100,000 points within 24 hours of launching, and NBC Universal set a new goal of 1 million points, after which another $10,000 will be donated.
The media company created Make Green Count with Buddy Media, a creator of user-engagement tools that raised $23 million in series-C funding last month.
Users earn discount coupons by agreeing to participate in green activities, such as “power down your computer” with USA Network, for which users receive a coupon for 20% off a “smart” power strip from Buygreen.com.
Google, NBC Universal End Ad Partnership Early
The advertising partnership between Google and NBC Universal came to an early end, with the two parties announcing that they had terminated it nearly one year prior to its original expiration date, AdAge.com reported.
The search-engine giant had been selling ad inventory on NBCU cable properties including Syfy, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, enabling Google to expand beyond its core search-engine business and giving NBCU access to new advertisers, according to AdAge.com, which added that NBCU set a pricing floor and quality standards, and it maintained control over its inventory.
NBCU said in a statement:
We’re not currently contributing inventory into the Google marketplace, but we continue to work with Google on multiple projects involving advanced advertising.
Google TV Ads director of strategic partner development Mark Piesanen added:
While we are no longer offering NBC Universal inventory through Google TV Ads, NBC Universal continues to be a great partner to Google. Both NBC and Google are committed to bringing more relevance to TV viewership and advertising. CNBC is an important partner in the launch of Google TV, and we are working together on research studies.
Netflix, NBC Universal Expand Streaming Pact
Netflix and NBC Universal expanded their multiyear licensing agreement, giving Netflix users who pay $8.99 and up for membership plans access to series from NBC and NBCU’s cable networks starting next week.
Series that are part of the pact include:
• Saturday Night Live (episodes from all 35 seasons, as well as day-after availability of installments from the 2010, 2011, and 2012 seasons)
• 30 Rock, The Office, and Law & Order: SVU (every episode from last season, as well as episodes from earlier seasons that were part of the previous agreement between the two parties)
• Friday Night Lights (all previous seasons, with this season to follow)
• USA Network’s Psych, In Plain Sight, and Monk (all prior seasons)
• SyFy’s Battlestar Galactica, Destination Truth, and Eureka (prior seasons, including more than 75 Galactica installments)
