New York City

Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Speaker Gemma CravenVine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.

Big Apple Goes Mobile with NYC App Hub

NYCAppHub

New York City considers itself to be the world’s communications hub, and in conjunction with Internet Week New York, the Mayor’s Office of Media and Entertainment created a hub of its own: the NYC App Hub, which offers access to a host of smartphone apps created by and related to the Big Apple.

Read more

Social Media Week Executive Director Toby Daniels: ‘Our Most Spectacular Yet’

Social Media Week kicks off Monday in nine cities — New York, San Francisco, Rome, Paris, Toronto, São Paulo, London, Hong Kong, and Istanbul — and Crowdcentric CEO and Social Media Week founder and executive director Toby Daniels said year four of the event will be “our most spectacular yet, and one of the largest distributed conferences in the world.”

Speaking at the opening press conference at Hearst Tower in New York, Daniels said, “I am amazed by the creativity and the depth and the variety of the content. What I’m seeing now is a shift away from the technologies and toward specific industry sectors.”

Hearst Magazines president David Carey said:

This is one of the hottest topics in media on one of the coldest weeks of the year. We’ve always felt a special kinship with social media. As a magazine publisher, in many ways, magazines were the original social media. We have many of our top editors lined up to be in panels and programs. We’ve made understanding social media and applying it to our top brands a priority.

Read more

Rachel Sterne: New York City’s First Chief Digital Officer

New York City named its first-ever chief digital officer: Rachel Sterne, founder of citizen news site GroundReport and digital strategy firm Upward Strategy, CNET reported.

Sterne will leave both companies to take on her new role, in which she will be tasked with aiding the city government with its use of digital technology to communicate with residents, as well as bringing social media and other tools to municipal agencies, negotiating partnerships, and serving as a representative of the technology community to the government, according to CNET, which added that one of her first missions will likely be an overhaul of NYC.gov to make it more user-friendly and add resources.

“My goal in this role is to help the world’s greatest city become the world’s most innovative city through online and mobile technologies that help citizens and enhance the quality of services,” Sterne said in a statement.

New York City Planning to Use Crowdsourcing for Efficient Operations

New York City_200

New York City Mayor, Michael Bloomberg has announced an aspiring new program, called Simplicity, focusing on getting ideas from the city employees for efficient functioning of the giant metropolis. The program will use enterprise-grade social networking technology for internal city employee collaborations and solicitation of their ideas. Simplicity will be handled by Silicon Valley tech company Spigit, which has created social networking tools for effective crowdsourcing, internal collaboration and sharing of ideas.

Read more