Posts Tagged ‘New York Magazine’

New York magazine parent New York Media will turn its Vulture into a flock, announcing the creation of the Vulture Network, a vertical content network anchored by its entertainment and culture site.

Vulture was expanded from a blog to a full-fledged entertainment site in September.

Other sites on the Vulture Network will include SEAT42F, artcritical, Brokelyn, MRQE, and TheFutonCritic.com.

Target, AMC (The Killing), HBO (Pee-wee Herman), The Lion King, and Samuel Goldwyn (Electra Luxx) have signed on as advertisers for the Vulture Network.

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New York magazine parent New York Media will strut its stuff down the iPad runway with its launch of iPad app The Cut on the Runway, which will feature exclusive content from Fashion Week and its after-parties, as well as news from The Cut, New York‘s fashion blog.

The Cut on the Runway will feature photos and videos from Fashion Week events in New York, London, Paris, and Milan, as well as nymag.com’s Lookfinder tool, which enables fingertip searching of more than 100,000 runway looks.

The app’s launch was sponsored by NET-A-PORTER and MR PORTER.

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New York magazine made its entry into the iPad arena Monday, launching an app that offers its “Who Runs New York?” issue free-of-charge as an introduction, with subsequent issues to be available at the newsstand price of $4.99.

The app features enhanced versions of every page of the print edition, along with live feeds from its four daily blogs — Daily Intel (news, politics, business, and media), Vulture (entertainment), The Cut (fashion and beauty), and Grub Street (food and restaurants) — and special pages featuring content from the blogs.

New York added that it is “working to allow free downloads to existing subscribers of the print magazine and plans to be able to offer this soon.”

Editor-in-chief Adam Moss said:

New York‘s readers can now enjoy the complete magazine experience on the iPad, in an enhanced version that is also a portal to the full range of our Web offerings. Each iPad download delivers both a beautifully rendered version of the print product and a simple way to access up-to-the-minute news filtered through the New York lens. The iPad was a perfect vehicle for a full integration of the print and Web experience of New York.

After launching in April 2007 as a blog under the nymag.com umbrella, Vulture hatched Tuesday night as a full-fledged entertainment Web magazine, featuring a redesigned homepage to distance itself from the blog format and a sectional layout featuring its multiple departments.

All stories now appear in reverse chronological order, and Vulture also introduced Obsessive Guides, which it described as “hubs for fans, featuring a mix of reader conversation, regular news updates, and deep dives into the minutiae of TV shows, movies, and personalities.” Vulture will also add a review section covering movies, TV, theater, music, art, and books and featuring content from New York Magazine critics David Edelstein, Emily Nussbaum, Jerry Saltz, Sam Anderson, and Scott Brown.

Vulture editor-in-chief Adam Moss said:

Vulture had clearly grown beyond its home at nymag.com, and its new design and identity acknowledge this. We think there’s a real demand for the “smart populist” territory Vulture occupies. Vulture takes low culture seriously, and isn’t reflexively reverent about high culture. It also recognizes that 21st century entertainment consumers are savvier about and more interested in how entertainment products are made than ever before.