Why did YouTube acquire Next New Networks, and what does it mean for the future of the online video site?
Why Did YouTube Acquire Next New Networks?
Posts Tagged ‘Next New Networks’
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. YouTube’s Got Next (and Next New Networks)
YouTube announced that it acquired online-video platform Next New Networks, and it will launch YouTube Next, which it described as “a new team tasked with supercharging creator development and accelerating partner growth and success.”
Next New Networks launched in March 2007. More from a post on the YouTube Blog by director of global content operations and YouTube Next Tom Pickett:
YouTube Next is a new team tasked with supercharging creator development and accelerating partner growth and success. The team will also spearhead a series of YouTube Next-branded programs and services that will build off past partner development initiatives such as the Partner Grants Program that advanced partners funds based on future YouTube revenue share and the recent $1,000 credits at B&H Photo given to partners to purchase new camera equipment. The YouTube Next team and programs will expand our partner meet-ups and community events, increase investment in partner education and training, and launch new capabilities in audience development.
Is YouTube Going To Begin Creating Original Content?
YouTube is rumored to be in talks to buy Next New Networks, which could mean big things for the video site in the original content arena.
YouTube in Talks to Buy Video Producer
Google’s YouTube has traditionally left the production of content to its users and network partners. But that may soon change if buyout talks with a New York-based content producer are successful.
YouTube is currently in talks to buy Next New Networks, a Web video startup that has seen some success with Web series such as “Barely Political” and “Indy Mogul,” according to a New York Times report.
The three-year-old company’s biggest success comes from its independent producer program. The Next New Creators program currently has 65 independent producers, which draw in about half of Next New’s total video views. In June, Next New Networks celebrated its one billionth view.
YouTube is most interested in Next New’s production capabilities, according to NYT sources. As part of its producer program, the company scouts out independent producers, and helps them with distribution, audience development, and monetization.
Next New Networks has already been sending a significant amount of traffic to YouTube. The “Bed Intruder Song” by The Gregory Brothers, and the “Glitter Puke” parody music videos were two of the most watched videos on YouTube in 2010.
