While the role of cord cutters has been downplayed, new Nielsen data could change the conversation radically.
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Facebook was the No. 1 most popular smartphone app of 2013, according to Nielsen’s year-end digital media report, which looked at unique users for iOS and Android apps. The Facebook-owned photo-sharing app Instagram was the fastest growing app. It jumped up 66 percent from last year to the No. 7 slot.
Facebook’s success is probably no surprise. There are a number of social networks on the top 10 list, but take a closer look and you’ll also see a lot of basic, utilitarian apps, such as search and maps.
About two-thirds of American mobile subscribers own a smartphone, up from 56 percent at the beginning of the year, Nielsen said.
Here’s the full list:
The TV ratings powerhouse Nielsen says they’ve cracked the code on that relationship, with a first-of-its-kind study that proves a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen also says the data proves that more research is needed in this area.
How Facebook Could Disrupt Traditional Online Display Advertising (SocialTimes)
Facebook’s advertising revenue dropped slightly in the first quarter of 2013 compared to last quarter, but analysts at Spruce Media say that the company “is poised to disrupt traditional online display advertising by becoming the starting point for all media buys.” Their findings are outlined in Spruce Media’s State of Facebook Advertising Q1 2013 report, in which the analysts explained that “Facebook is laying this foundation through a combination of acquisitions, monumental ad product releases and market strategy.”