The TV ratings powerhouse Nielsen says they’ve cracked the code on that relationship, with a first-of-its-kind study that proves a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen also says the data proves that more research is needed in this area.
How Facebook Could Disrupt Traditional Online Display Advertising (SocialTimes)
Facebook’s advertising revenue dropped slightly in the first quarter of 2013 compared to last quarter, but analysts at Spruce Media say that the company “is poised to disrupt traditional online display advertising by becoming the starting point for all media buys.” Their findings are outlined in Spruce Media’s State of Facebook Advertising Q1 2013 report, in which the analysts explained that “Facebook is laying this foundation through a combination of acquisitions, monumental ad product releases and market strategy.”
Google Launches Note-Taking App Keep (SocialTimes)
Google launched an Evernote competitor on Wednesday, after news of the app was leaked earlier this week. The app, called Keep, is available for Android devices running versions 4.0 and above.
YouTube to Take on Spotify with New Music Streaming Service (SocialTimes)
YouTube is reportedly launching a subscription music service to compete with the social music network Spotify. According to Fortune, the video-sharing site will likely give listeners the choice of either playing the songs for free, mixed in with advertisements, or paying a fee to hear the songs ad-free.
Twitter’s tool that allows marketers to measure the effects of promoted tweets is now available for all advertisers in the United States, the United Kingdom and Japan, the company said today.
Twitter Adds Email Security to Ward Off Cybercriminals (Mashable)
To cut down on fake email scams and ploys to steal your passwords, Twitter has added an email authentication security measure to prevent malicious attacks on user accounts. The company announced on Thursday it has started using a new technology DMARC, which aims to prevent cybercriminals from sending emails to users with a fake Twitter.com address.
YouTube has partnered with Billboard and Nielsen to add a new element to their “Hot” charts. Now the Hot 100 List, Hot Country Songs, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs lists are going to be factoring in YouTube streaming data when assessing the popularity of an artist, album or song.
Twitter confirmed a rumored acquisition of the social TV analytics company Bluefin late on Monday, saying that it would incorporate Bluefin’s technology into its social TV ratings deal with Nielsen.
Hispanic users of social media are more likely to take advantage of customer service channels on the networks, according to data from Nielsen research and NM Incite.
Twitter’s partnership with Nielsen to provide social TV ratings has been undervalued in the media and the tech industry, according to a Greencrest Capital presentation supporting its recent claims that Twitter is heading toward a 2014 public stock offering.