Nielsen - SocialTimes

Social Media Newsfeed: Facebook Earnings | Twitter Trends

Tim Sohn on May 2, 2013 8:00 AM

How Facebook Could Disrupt Traditional Online Display Advertising (SocialTimes)
Facebook’s advertising revenue dropped slightly in the first quarter of 2013 compared to last quarter, but analysts at Spruce Media say that the company “is poised to disrupt traditional online display advertising by becoming the starting point for all media buys.” Their findings are outlined in Spruce Media’s State of Facebook Advertising Q1 2013 report, in which the analysts explained that “Facebook is laying this foundation through a combination of acquisitions, monumental ad product releases and market strategy.”

Comments

Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.

Social Media Newsfeed: Google Note-Taking App | Facebook Posts

Tim Sohn on March 21, 2013 8:00 AM

Google Launches Note-Taking App Keep (SocialTimes)
Google launched an Evernote competitor on Wednesday, after news of the app was leaked earlier this week. The app, called Keep, is available for Android devices running versions 4.0 and above.

Comments

Social Media Newsfeed: YouTube to Stream Music? | Twitter Survey Tool

Tim Sohn on March 6, 2013 8:00 AM

YouTube to Take on Spotify with New Music Streaming Service (SocialTimes)
YouTube is reportedly launching a subscription music service to compete with the social music network Spotify. According to Fortune, the video-sharing site will likely give listeners the choice of either playing the songs for free, mixed in with advertisements, or paying a fee to hear the songs ad-free.

Comments

News

Twitter Opens Up Brand Survey Tool to All Advertisers

Cameron Scott on March 5, 2013 4:32 PM

Twitter’s tool that allows marketers to measure the effects of promoted tweets is now available for all advertisers in the United States, the United Kingdom and Japan, the company said today.

Comments

Social Media Newsfeed: Twitter Email Security | Facebook Blocks NBC.com Access

Tim Sohn on February 22, 2013 8:00 AM

Twitter Adds Email Security to Ward Off Cybercriminals (Mashable)
To cut down on fake email scams and ploys to steal your passwords, Twitter has added an email authentication security measure to prevent malicious attacks on user accounts. The company announced on Thursday it has started using a new technology DMARC, which aims to prevent cybercriminals from sending emails to users with a fake Twitter.com address.

Comments

News Web Video

YouTube Teams With Billboard, Nielsen to Bring View Count to ‘Hot’ Charts

Megan O'Neill on February 21, 2013 9:54 AM

YouTube has partnered with Billboard and Nielsen to add a new element to their “Hot” charts. Now the Hot 100 List, Hot Country Songs, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs lists are going to be factoring in YouTube streaming data when assessing the popularity of an artist, album or song.

Comments

News

Twitter Buys Bluefin in Effort to Dominate Second-Screen Advertising Market

Cameron Scott on February 6, 2013 3:23 PM

social media, social networks, twitter, bluefin, second screen, social tv

Twitter confirmed a rumored acquisition of the social TV analytics company Bluefin late on Monday, saying that it would incorporate Bluefin’s technology into its social TV ratings deal with Nielsen.

Comments

Infographics

Hispanic Users Are More Likely to Turn to Social Networks for Customer Service: Infographic

Cameron Scott on January 24, 2013 6:57 PM

social media, social networks, brands, customer service, social care, twitter, facebook, youtube

Hispanic users of social media are more likely to take advantage of customer service channels on the networks, according to data from Nielsen research and NM Incite.

Comments

News

Twitter’s Ratings Deal ‘Is Bigger Than Most People Thought,’ Says Research Firm

Cameron Scott on January 15, 2013 6:20 PM

Twitter’s partnership with Nielsen to provide social TV ratings has been undervalued in the media and the tech industry, according to a Greencrest Capital presentation supporting its recent claims that Twitter is heading toward a 2014 public stock offering.

Comments

Social Media Newsfeed: YouTube Capture | Social Advertising

Tim Sohn on December 18, 2012 8:00 AM

New App Optimizes Your iPhone Videos for YouTube (SocialTimes)
Monday YouTube announced a new app for iPhone and iPod touch called YouTube Capture that optimizes the camera on your device for shooting and uploading videos to YouTube. YouTube Capture is designed to simplify the process of shooting mobile video and uploading it to YouTube, allowing you to shoot, touch-up, caption and share videos to YouTube, Google+, Facebook and Twitter in just a few clicks.

Comments