Posts Tagged ‘Nielsen’

By Neilsen’s count, there are over 50 million active users on social media sites like Orkut, LinkedIn, Facebook and Twitter, 80 percent of whom spend more than 15 minutes on social media every day. Naturally, brands want to get in on the action. But before they get all crazy with the Facebook likes, marketers might want to take a look at the results of this Neilsen survey.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Just as online video is becoming more like TV, online video ad metrics just got a whole lot closer to TV ad metrics. Nielsen and Tremor video have partnered up to bring Nielsen Online Campaign Ratings gross rating point (GRP) data to Tremor’s VideoHub for Advertisers.

With that said 43 percent of all social networking visits for Brazil went straight to Google’s Orkut. Those numbers are changing in Brazil because Orkut is 18 percent down with year-to-year growth while Facebook is up by 16 percent. I am sure we will see Facebook dominating visits to platforms.

As indicated by Nielsen, the average American in 2010 watched about 35 hours of TV on any given week. This number is up by one percent from 2009. Sure the improved quality of High definition broadcasts is contributing to more viewers, and there is something else generating interest as well.

You may assume that the popularity of online video would go up over the summer. After all, during this time of year people have more time on their hands, with vacations from school and work. But according to new figures from Nielsen, the number of Americans watching online video, as well as the number of streams per viewer, is actually on the decline this summer. Except for the CollegeHumor network, which is up 23.2%!

A new report from Nielsen shows signs of a new trend among younger viewers—the more online video content consumed by a viewer the less television they watched.

Which ethnic group do you think watches the most online video? A new study from Nielsen explores this question and the results may surprise you.

iPad users can check themselves into Seattle Grace Mercy West Hospital with the new Grey’s Anatomy Sync app from Disney/ABC Television Group and Nielsen.

The app is based on standout ABC series Grey’s Anatomy and powered by Nielsen’s Media-Sync Platform, as was a similar app released in September for fellow ABC series My Generation, which lasted just two episodes.

Beginning with this Thursday’s episode, users will be able to access exclusive companion content including polls, trivia, behind-the-scenes insights, production details, character bios, video, and photo galleries, as well as having the ability to “check-in” to virtual environments within episodes, such as riding an elevator with Dr. McDreamy. Experiences can be shared with friends and other fans via Facebook.

Interactivity with ads from presenting sponsor Lexus is also included, via trivia and links directly to the automaker’s Web site.

Social Media and mobile users hate ads the most, according to a new survey by Yahoo and The Nielsen Company. Mobile users were most likely to dislike ads with 63% of mobile device users disliking ads as compared to the 15% that disliked them, whereas 44% of social media users disliked ads as compared to 19% that liked them. In addition to this, Mobile ads are 50% more likely to cause negative feelings than website ads.

The Times and The Sunday Times have experienced significant drops in unique monthly visitors — both to their respective homepages and in terms of clicking through to stories — since parent company News International erected a paywall, according to estimates from Nielsen, as reported by paidContent:UK.

Since the paywall went up July 1, traffic to the homepages is down 43 percent, and the number of users clicking through to individual stories has plummeted by 88 percent, according to Nielsen estimates, paidContent:UK reported, adding that of the 1.78 million monthly unique visitors to the homepages, 362,000 per month accessed subscription content, or slightly more than 20 percent.

Subscribers to the print editions of the newspapers receive free access to both Web sites, and paidContent:UK reports that The Times has about 107,000 subscribers and The Sunday Times more than 112,000.

Experian Hitwise also found that the market share of The Times‘ Web site plunged from more than 10 percent in May to 4.11% at the end of last week, according to paidContent:UK.