Posts Tagged ‘Nielsen’

The Times and The Sunday Times have experienced significant drops in unique monthly visitors — both to their respective homepages and in terms of clicking through to stories — since parent company News International erected a paywall, according to estimates from Nielsen, as reported by paidContent:UK.

Since the paywall went up July 1, traffic to the homepages is down 43 percent, and the number of users clicking through to individual stories has plummeted by 88 percent, according to Nielsen estimates, paidContent:UK reported, adding that of the 1.78 million monthly unique visitors to the homepages, 362,000 per month accessed subscription content, or slightly more than 20 percent.

Subscribers to the print editions of the newspapers receive free access to both Web sites, and paidContent:UK reports that The Times has about 107,000 subscribers and The Sunday Times more than 112,000.

Experian Hitwise also found that the market share of The Times‘ Web site plunged from more than 10 percent in May to 4.11% at the end of last week, according to paidContent:UK.

The next time Disney/ABC Television Group goes through the trouble (and expense) of developing an interactive iPad app based on an ABC show, it might want to select a series that lasts more than two episodes.

ABC canceled My Generation Friday, after episode No. 2 drew just 3.82 million viewers, compared with 5.17 million for the premiere, Multichannel News reported.

The series — which followed the personal stories of nine friends through the camera of a documentary film crew — was shelved despite ABC’s My Generation Sync iPad App, which the network developed with Nielsen based on the ratings company’s Media-Sync Platform.

Depending on how much money was invested in ABC’s My Generation Sync iPad App, there might indeed be some talkin’ ’bout My Generation at a few meetings this week.

Nielsen is best-known for its TV ratings, but the information and measurement company showed its versatility by teaming up with Disney/ABC Television Group on ABC’s My Generation Sync iPad App, which adds synchronized interactive content and social-media functionality to the experience of watching My Generation on ABC. The primetime drama series debuts Sept. 23.

ABC’s My Generation Sync iPad App is built on Nielsen’s Media-Sync Platform, which allows mobile apps to automatically detect and synchronize with TV programming using audio watermarks, letting users unlock synchronized content and features, as well as interact via social networks.

My Generation follows the personal stories of nine friends through the camera of a documentary film crew, and it stars Michael Stahl David, Jaime King, Kelli Garner, Keir O’Donnell, Mehcad Brooks, Julian Morris, Daniella Alonso, Anne Son, Sebastian Sozzi, and Elizabeth Keener.

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Amidst recent chatter about the rise of web video, Nielsen announced some surprising statistics that show a decline in online video viewing in the first quarter of 2010. According to Nielsen, “TV still remains the preferred screen of choice”, and could remain so for some time if the statistics have anything to say about it.
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Consumers spent more than five and a half hours on social media sites like Facebook and Twitter in Dec, 2009, according to a report by Nielsen. The amount of time spent on social media sites has increased by 82% from the same time last year, when users only spent three hours on social media sites each day.
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Throughout the various sessions at the IAB‘s first mobile advertising event two themes resonated: “It’s all about the consumer” and “the real impact of mobile advertising is what happens after the click-through.”

Some other takeaway snippets from the forum, which was held in New York on Monday.

Gary Schwartz, president and CEO of Impact Mobile noted that the role of mobile advertising is to take all the marketing material that’s out there and make it clickable.

Mike Anderson, lead consultant for Live Nation‘s ConcertVision program, discussed how his company, the top concert promoter, has already embraced mobile and has plans to integrate it even deeper into its business model.

To read about it, and other tidbits from the conference, click continued.

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