Every November, men all over the world let their facial hair down to raise awareness for prostate cancer and men’s health. Participants, or “Mo Bros,” grow mustaches to get people to sponsor them. With the help of their “Mo Sistas,” the “Mo Bros” spread the word on Facebook through photos and videos of their mustaches, and status updates about their fundraising efforts. Today, Facebook announced that the “Movember” campaign raised $17.6 million on the social platform out of a total $141.5 million for the cause in 2012.
Since March 2011, One Laptop per Child has provided tablets for millions of children in developing countries around the world to see if children could learn to use the tablets and to read without the benefit of a classroom teacher. This infographic visualizes the results of the experiment.
It turns out that we’re not all on Facebook all day, every day. This infographic shows marketers in different industries how to catch people when they’re in the mood for everything from finance to fast food, any day of the week.
This unique twist of combining daily deals with philanthropy has led Sharing Spree to 500% subscriber base growth since January, and even better, the site has now donated $167,000 to non-profits and schools.
Looking to raise some funds or awareness for a good cause? We’ve collected ten online resources every non-profit should know to recruit volunteers, build relationships, and raise money for social and environmental good.
Young people can change the world. At least, the organizers behind the annual We Day – a Free the Children event – think so. And it’s pretty hard to argue with that. This year’s We Day featured the usual musical acts, celebrity addresses and inspirational speeches to motivate youth to get involved in doing good for their world, but it also included a refreshingly simple social media campaign to raise awareness for the event while also raising money for charity.
Hi, I’m Lauren and I’ll be your guide to the medium of social media here at Social Times. I scour the web (starting with my perpetual 1,000+ entries in Google Reader and some choice news aggregate services) for news about social media in action. I have an insatiable curiosity about how social media is changing our world, and you’ll find this manifests in articles about politicians fumbling their tweets or non-profits experimenting with virtual fundraising. If you’re a curious sort as well, I’m here to shed some light on my eclectic interests and background in the social media space.
Non-Profits are the most connected sector when it comes to social media. Not multi-billion-dollar corporations, not universities, not the governments of the world. At least those are the findings of a joint venture between Dr. Nora Ganim Barnes, Ph.D., and Eric Mattson, CEO of Financial Insite Inc. The survey looked at the social media adoption of the top 200 charities and non-profits in the U.S., and its findings indicate that non-profits really have a grasp of what people like – and what they don’t like – online.
You can be part of a young girl’s quest for an education in rural India while participating in the first ever online donation-based film series for a non-profit. Nanhi Kali, a global non-profit organization that helps impoverished young girls receive an education, has created A Girl Story video series to raise awareness about the plight of uneducated young girls, and encourage people to contribute towards changing a life. This video series only progresses as far as the donations carry it, so the fate of its young protagonist Tarla is in the hands of the online audience.
Kiva is a non-profit organization that facilitates micro-loans to alleviate poverty. They connect budding entrepreneurs in developing and developed countries around the world to lenders using the Internet. We got a chance to talk to Chelsa Bocci, the Director of Marketing and Community Outreach at Kiva about the way Kiva uses social media for social change.