non-profits

How Non-Profits Can Use Facebook: Grooming Tips from ‘Movember’

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Every November, men all over the world let their facial hair down to raise awareness for prostate cancer and men’s health. Participants, or “Mo Bros,” grow mustaches to get people to sponsor them. With the help of their “Mo Sistas,” the “Mo Bros” spread the word on Facebook through photos and videos of their mustaches, and status updates about their fundraising efforts. Today, Facebook announced that the “Movember” campaign raised $17.6 million on the social platform out of a total $141.5 million for the cause in 2012.

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Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!

How Social Media Helps Children to Change the World [Interview]

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Young people can change the world. At least, the organizers behind the annual We Day – a Free the Children event – think so. And it’s pretty hard to argue with that. This year’s We Day featured the usual musical acts, celebrity addresses and inspirational speeches to motivate youth to get involved in doing good for their world, but it also included a refreshingly simple social media campaign to raise awareness for the event while also raising money for charity.

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Meet The Social Times Team: Hi, I'm Lauren and I See The Media In Social Media

LaurenHi, I’m Lauren and I’ll be your guide to the medium of social media here at Social Times. I scour the web (starting with my perpetual 1,000+ entries in Google Reader and some choice news aggregate services) for news about social media in action. I have an insatiable curiosity about how social media is changing our world, and you’ll find this manifests in articles about politicians fumbling their tweets or non-profits experimenting with virtual fundraising. If you’re a curious sort as well, I’m here to shed some light on my eclectic interests and background in the social media space.
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Non-Profits Know the Secrets of Social Media

image_nonprofit Non-Profits are the most connected sector when it comes to social media. Not multi-billion-dollar corporations, not universities, not the governments of the world. At least those are the findings of a joint venture between Dr. Nora Ganim Barnes, Ph.D., and Eric Mattson, CEO of Financial Insite Inc. The survey looked at the social media adoption of the top 200 charities and non-profits in the U.S., and its findings indicate that non-profits really have a grasp of what people like – and what they don’t like – online.
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First Donation-Based Film Puts a Young Girl's Fate in Your Hands

a girl storyYou can be part of a young girl’s quest for an education in rural India while participating in the first ever online donation-based film series for a non-profit. Nanhi Kali, a global non-profit organization that helps impoverished young girls receive an education, has created A Girl Story video series to raise awareness about the plight of uneducated young girls, and encourage people to contribute towards changing a life. This video series only progresses as far as the donations carry it, so the fate of its young protagonist Tarla is in the hands of the online audience.
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Interview: Kiva's Chelsa Bocci Discusses Microlending, Crowdsourcing and Facebook

logoLeafy3Kiva is a non-profit organization that facilitates micro-loans to alleviate poverty. They connect budding entrepreneurs in developing and developed countries around the world to lenders using the Internet. We got a chance to talk to Chelsa Bocci, the Director of Marketing and Community Outreach at Kiva about the way Kiva uses social media for social change.
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