I can see right away the Darwin theory applies to this program. Like the Nordstrom sales people pool, the fittest and most aggressive “TreatFeeders” survive, making the most money off those at the bottom rung. I am sure the top “TreatFeeders” will have their bragging rights posted on TreatFeed’s home page.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
SocialVibe, a digital advertising technology company based in Los Angeles, recently secured $20 million in equity financing from Norwest Venture Partners, along with existing investors Redpoint Ventures, Jafco Ventures and Pinnacle Ventures. Jeff Crowe from Norwest Venture Partners will be joining SocialVibe’s board of directors. The company plans to use the growth capital to further spread its brand engagement advertising platform around the world.
Social Vibe has worked with GE, Best Buy, Disney, Nestle, McDonalds, Coke, American Express, AT&T and Toyota. During the 2011 Super Bowl, the company placed Kia Motor ads across Zynga’s network of games, including FarmVille, PetVille and Mafia Wars, giving 100 million social game players free Zynga game currency in exchange for interacting with an ad for a new Optima mid-size sedan.
“With consumers now in control of the conversation, brands are hungry for technologies that enable them to target an audience at scale, create an emotional connection and drive purchase intent,” said Jeff Crowe, general partner of Norwest Venture Partners in a statement. “SocialVibe is changing the nature of the brand advertising model, and the company’s early success with hundreds of leading brands simply reinforces that the time is right for a shift of brand dollars to social media.”
