Posts Tagged ‘Offerpal Media’

In-game promotions have been a hot topic lately as we’ve seen a flurry of data from companies such as Peanut Labs providing best practices for publishers on more intricate use of offers to increase revenues. Adding to this knowledge base is Offerpal Media with their newest white paper released this morning that advises publishers on how to use in-flash, email and display based promotions to increase their offer-based revenue significantly. Offerpal has provided helpful white papers in the past, such as their white paper on virtual currency monetization that was published in Dec of 2008 and their latest is filled with good advice.

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Sure, virtual currency seems to be the way to go for publishers and developers seeking to earn additional revenue for their sites and products. But when it comes to security, all the kinks have yet to be worked out. Reliant on an entirely virtual marketplace, virtual currency and their respective goods can be tricky to track at times.

Offerpal Media, the offer-based payment platform, has created OfferpalSECURE as a suite of security and fraud prevention services for gaming communities and social applications in order to reduce and eliminate virtual currency fraud. OfferpalSECURE has automated and manual fraud monitoring systems, reducing fraud by a reported 60% based on testing Offerpal has conducted. All Offerpal customers now have the OfferpalSECURE features included at no additional charge.
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Virtual goods has become one way in which to monetize social media applications, and entire marketplace has cropped up around this. Services such as Offerpal have established monetization solutions for such socially inegrated virtual economies, from games to mobile applications.

Months after raising $15 million in funding, a new update from Offerpal extends more customization capabilities for clients. In what appears to be an enhanced dashboard option, Offerpal is launching a virtual currency analytics package for social applications and destination sites. Participants can track activity as well as monetization performance for their specific campaigns.
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Offerpal Media has teamed up with virtual social network IMVU to offer another monetization option within the virtual goods realm. With the partnership, Offerpal will extend another way for IMVU users to earn credits, which are used as currency for the virtual world. As Offerpal Media has created a platform specifically for social networks, applications, games and virtual worlds with offer-based options extended to users, the partnership between these two companies seems as though it will be mutually beneficial to both parties. The partnership comes weeks after Offerpal Media received $15 million in funding to grow its social ads model.

IMVU already has a large user base, with virtual goods being at the center of its social network. With a reported 35 million registered users and a catalog of virtual items to be purchased and exchanged, IMVU is well established i its own virtual economy. At this point, we’re finding that virtual-based networks and other social networks are seeking deeper integration with other forms of revenue-generation to expand the earning potential of their virtual economy. To that end, incorporating ads into virtual economies has been a growing trend for virtual world networks and various types of social media applications, even if they’re not based on virtual worlds.
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Offerpal Media, one of the advertising platforms that works on social applications, communities, games and more, has announced the close of a $15 million Series B round of funding led by D.E. Shaw Ventures. Participation also comes from existing investors InterWest Partners and North Bridge Venture Partners. The funding will go towards the development of its monetization platform, along with the creation of new tools for web publishers to earn revenue online.

The last we heard from Offerpal, it had created an “onboarding” feature for MySpace applications, meaning developers leveraging the MySpace platform could more readily implement Offerpal’s advertising services. At the time of launch, it was too soon for us to know whether or not Offerpal’s claims to experience nearly equal activity on MySpace as it is on Facebook means anything for engagement and end-benefits for advertisers and developers using Offerpal’s CPA model.
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