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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Buddy Media Expands App-Vertisements to the Windy City

Earlier this week Buddy Media revealed a Facebook app it powers for Hollywood.com, displaying how its “app-vertisments” can not only engage users and garner market research for the entertainment industry, but offer a direct advertising option within a social network that benefits both Hollywood.com and Buddy Media as well.

With the success its multifaceted company has seen in the past year alone, it doesn’t really come as a surprise to see that Budd Media is opening an office in Chicago. With Alicia Driskill as the Midwest Sales Director, it looks like Buddy Media’s Chicago office will be focused on advertising sales. Driskill has over ten years of experience with digital media, previously working with TVGuide.com, also in the Midwest region, as well as prior work at Comcast networks and a number of other marketing agencies.
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