Ohio State University

Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Facebook IPO Video | FBI Social Surveillance | Supermoon Goes Viral

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Facebook IPO Pitch: Can it Win Big Investors? (Mashable) Looking ahead toward its much-anticipated IPO later this month, Facebook has produced a 30-minute video pitch to show big-time investors why sinking money into a publicly traded Facebook will be a good idea. It’s an interesting take on the normal business investment pitch video — instead of a heavy emphasis on dry finance numbers, Facebook plays to the heartstrings. Reuters In the presentation, chief operating officer Sheryl Sandberg said mobile is a key area of growth for Facebook, and that the company would use sponsored stories to generate more advertising income. Advertisers pay Facebook to highlight certain stories. These sponsored posts recently started running on the News Feeds of Facebook mobile users. Financial Times Pricing for Facebook’s premium “social” advertisements continues to rise, two recent studies have found — a positive indicator that could offset concerns about a dip in advertising growth and help sentiment towards the internet company’s initial public offering. A report to be released today by Marin Software, a digital marketing platform that processes more than $100 million worth of spending on Facebook, found a 26 percent increase over the last year in the cost per click for “premium” ad formats. AllFacebook Facebook’s initial public offering slated for May 18 hasn’t slowed its acquisition frenzy, as the social network gobbled up location-based mobile application Glancee for an undisclosed amount. Glancee, an app for Apple iOS and Android devices, allowed users to sign in with Facebook and discover other users within a specified distance with similar interests. Fortune The economy is improving. Berkshire Hathaway’s stock is undervalued. And Facebook is a crapshoot. That was the general feeling at a gathering of investors on the eve of Berkshire Hathaway’s annual meeting. Read more