Ohio State University

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

Facebook IPO Video | FBI Social Surveillance | Supermoon Goes Viral

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Facebook IPO Pitch: Can it Win Big Investors? (Mashable) Looking ahead toward its much-anticipated IPO later this month, Facebook has produced a 30-minute video pitch to show big-time investors why sinking money into a publicly traded Facebook will be a good idea. It’s an interesting take on the normal business investment pitch video — instead of a heavy emphasis on dry finance numbers, Facebook plays to the heartstrings. Reuters In the presentation, chief operating officer Sheryl Sandberg said mobile is a key area of growth for Facebook, and that the company would use sponsored stories to generate more advertising income. Advertisers pay Facebook to highlight certain stories. These sponsored posts recently started running on the News Feeds of Facebook mobile users. Financial Times Pricing for Facebook’s premium “social” advertisements continues to rise, two recent studies have found — a positive indicator that could offset concerns about a dip in advertising growth and help sentiment towards the internet company’s initial public offering. A report to be released today by Marin Software, a digital marketing platform that processes more than $100 million worth of spending on Facebook, found a 26 percent increase over the last year in the cost per click for “premium” ad formats. AllFacebook Facebook’s initial public offering slated for May 18 hasn’t slowed its acquisition frenzy, as the social network gobbled up location-based mobile application Glancee for an undisclosed amount. Glancee, an app for Apple iOS and Android devices, allowed users to sign in with Facebook and discover other users within a specified distance with similar interests. Fortune The economy is improving. Berkshire Hathaway’s stock is undervalued. And Facebook is a crapshoot. That was the general feeling at a gathering of investors on the eve of Berkshire Hathaway’s annual meeting. Read more