Twitter Unveils Video-Sharing Service Vine (SocialTimes)
As expected, Twitter launched its recently acquired video-tweeting service Vine on Thursday. The mobile app allows users to share six-second videos directly through Twitter.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Click here to receive the Morning Social Media Newsfeed via email.
Facebook IPO Pitch: Can it Win Big Investors? (Mashable) Looking ahead toward its much-anticipated IPO later this month, Facebook has produced a 30-minute video pitch to show big-time investors why sinking money into a publicly traded Facebook will be a good idea. It’s an interesting take on the normal business investment pitch video — instead of a heavy emphasis on dry finance numbers, Facebook plays to the heartstrings. Reuters In the presentation, chief operating officer Sheryl Sandberg said mobile is a key area of growth for Facebook, and that the company would use sponsored stories to generate more advertising income. Advertisers pay Facebook to highlight certain stories. These sponsored posts recently started running on the News Feeds of Facebook mobile users. Financial Times Pricing for Facebook’s premium “social” advertisements continues to rise, two recent studies have found — a positive indicator that could offset concerns about a dip in advertising growth and help sentiment towards the internet company’s initial public offering. A report to be released today by Marin Software, a digital marketing platform that processes more than $100 million worth of spending on Facebook, found a 26 percent increase over the last year in the cost per click for “premium” ad formats. AllFacebook Facebook’s initial public offering slated for May 18 hasn’t slowed its acquisition frenzy, as the social network gobbled up location-based mobile application Glancee for an undisclosed amount. Glancee, an app for Apple iOS and Android devices, allowed users to sign in with Facebook and discover other users within a specified distance with similar interests. Fortune The economy is improving. Berkshire Hathaway’s stock is undervalued. And Facebook is a crapshoot. That was the general feeling at a gathering of investors on the eve of Berkshire Hathaway’s annual meeting. Read more
