We’ve all heard the rumors that some of YouTube’s top partners are making 6-figure incomes, so with over 158 million views on their channel you’d expect that OK Go is making quite a killing from the video site, right? Wrong. According to manager Jamie Kitman, the actual money that the band is making from YouTube revenue is hardly substantive.
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Yesterday OK Go released their latest music video and it is a doozy! It brings together two of the most viral groups on YouTube—OK Go and The Muppets—so it’s no surprise that the video has already amassed a whopping 400,000 views in a mere 24 hours.
OK Go seems to get more creative with each and every music video they put out. They’ve danced on treadmills, created an epic Rube Goldberg machine, choreographed dogs and even animated toast. Their latest viral music video masterpiece takes things to a whole new level, incorporating HTML5 to create an interactive viewing experience.
OK Go has taken YouTube by storm over the last few years. Every time they upload a new music video to the web it goes viral within a matter of hours. So how do they do it?
These days, more and more bands are reaching out to their fans through social media and web video – creating awesome music videos, contests and campaigns on YouTube and other social sites. With Weezer’s recent YouTube takeover, OK Go’s new video launch and a fun new online music video contest from Guster, we thought it only fitting to put together a list of some of the bands that are taking web video to the next level and rocking out on the social web.
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OK Go, the band behind some of the most successful viral music videos, is turning to Facebook to spread the word about their latest clip, ‘End Love’. This Chicago-based rock band first claimed fame worldwide when their choreographed treadmill video for ‘Here It Goes Again’ went viral on YouTube with over 50 million views and have since come out with numerous other YouTube hits. This newest video could spread faster than any of OK Go’s previous clips, as they are promoting it with a Facebook contest that could prove hard to ignore.
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