Posts Tagged ‘Old Spice’

Brut Slaps Old Spice In The Face With New Online Promotional Game

The success of the Old Spice ‘Man Your Man Could Smell Like’ campaign was bound to make other manly deodorant brands a little jealous. Brut had has taken their jealousy to the next level with a new online game called ‘Brut Slap’ that lets you slap and Old Spice guy look-a-like, under the pretext that “some men need to be slapped.”

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Orange Pulls An Old Spice With Singing Tweetagrams

Orange Singing Tweetagrams

Just when the chatter about Old Spice’s response campaign finally started to die down, Orange has jumped onto the Twitter scene with a new interactive social media campaign. Orange is responding to fans with a musical take on the Old Spice campaign – having their own a capella group, the Rockabellas, sing Tweets marked with the hashtag #singingtweetagrams. Will the Rockabellas give Old Spice a run for their money? You be the judge.
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Could Jerry Labriola’s Political Old Spice Spoof Get Him A Seat In Congress?

Jerry Labriola Old Spice

When Vermont’s Daniel Freilich spoofed Old Spice as part of his Senatorial campaign it left a bad taste in a lot of voters mouths. However, a new video campaign from Jerry Labriola, who is running for congress in the third district of Connecticut, shows that when you do something right you get a lot better results. Labriola’s video is well-crafted, makes some strong points about his campaign and is generally much more effective than Freilich’s sorry excuse for a campaign video.
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Old Spice Parodies Not Recommended For Political Campaigns

Daniel Freilich Old Spice

Daniel Freilich Old SpiceIf you thought Cisco’s Old Spice copycat campaign was bad, just wait ’til you see Daniel Freilich’s new Vermont Senatorial campaign video. The description of Freilich’s Old Spice campaign video says that the candidate is showing off his “fun side” with this parody clip, which has accrued over 17,000 views since it’s upload last week, most in the last twenty-four hours. But I’d be willing put money on the fact that most of these viewers are laughing at Freilich and not with him. Who thought it would be a good idea to parody a men’s deodorant campaign in a campaign for political office?
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Old Spice Response Campaign Was More Popular Than Obama

Old Spice Obama

Old Spice ObamaWe knew that the Old Spice response campaign was a success, but we weren’t sure just how successful until we saw new statistics released in a case study by Old Spice and Wieden + Kennedy. The stats show that Old Spice’s ‘The Man Your Man Could Smell Like’ campaign was the fastest growing interactive campaign in history. There is no denying that the campaign was a huge success for the brand, catapulting them into the number 1 spot for men’s body wash and making Old Spice a legend in the world of online marketing.
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Cisco Fails With Old Spice Copycat Campaign

Cisco Ted From Accounting

Cisco Ted From AccountingYesterday Cisco paid homage to Old Spice’s recent response campaign with their own YouTube response project, featuring ‘Ted From Accounting.’ Just like Old Spice, Cisco announced the campaign in the morning, asked people to send in tweets, and posted a number of personalized videos throughout the day. However, unlike with the Old Spice campaign, you probably had no idea anything out of the ordinary was going on yesterday. With a mere 2,750 views on 18 videos in the first 24 hours, the campaign paled in comparison to Old Spice’s 40 million plus views. So where did Cisco go wrong?
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This Week In Viral Videos – July 23, 2010

YouTube Cows

YouTube CowsHello viral video fans! We hope you had a fantastic week and are getting ready for a nice relaxing weekend. But before you throw on your swimsuit and head to the pool take a few minutes to check out some of our favorite videos from this past week. This week we’ve got a couple of Old Spice-inspired clips, a rebuttal from ex-Best Buy employee Brian Maupin, a hilarious throwback to vintage video games, and some freaking creepy cows. So sit back, relax and get ready to start your weekend off with some great online video entertainment.
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