Posts Tagged ‘Omar Hamoui’

Wanting to help iPhone application developers get their goods noticed among the tens of thousands of available applications, mobile ad platform AdMob has unveiled the AdMob iPhone Download Exchange.

The new service essentially lets iPhone app developers in the AdMob network “allocate a portion of their ad inventory to our new iPhone Download Exchange and begin helping each other drive downloads,” according to AdMob founder and CEO Omar Hamoui.

More specifically, the iPhone Download Exchange is meant to:

* Drive application downloads for developers in a new way.

* Maximize effectiveness of exchange ads by ensuring they only run on devices that do not already have the same application installed, as well as by targeting the correct OS version, geography and device (iPhone vs. iPod touch).

* Simplify the ad creation process by automatically developing the ad creative.

* Provide reporting on the ad impressions allocated by developers to the exchange and the number of downloads generated.

*Give developers detailed control over the ratio of exchange ads to paid ads running in their application.

AdMob will allocate Download Exchange ad inventory among the exchange members based on various criteria. More info is at admob.com/exchange.

It’s been said before, but it’s worth repeating: iPhone users really love their Web surfing. And AdMob has the numbers to prove it.

The mobile ad marketplace said that the increase in traffic to iPhones over the past few months has been “explosive.” Since the iPhone first appeared a year ago, AdMob‘s iPhone ad network has served up more than 249 million ads worldwide.

Last month, the network served 51.8 million ads to iPhones worldwide, up 32% from the 39.1 million served in May. The US alone accounted for 34 million of the iPhone ad deliveries in June.

“The usage patterns on next generation devices are terrifically exciting – we served nearly a quarter-billion ads on the iPhone in its first year in the market,” AdMob CEO Omar Hamoui said in a statement. “We expect that the iPhone and devices like it will be an enormous catalyst for the mobile media business.”

You can check out the Jaguar video ad below to see what non-iPhone owners are missing.

AdMob + Jaguar iPhone Ad Unit (small) from AdMob on Vimeo.

To see charts of some of the AdMob iPhone statistics, click continued.

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