Posts Tagged ‘OMGPop’

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Facebook Acquires Instagram for $1 Billion (SocialTimes)
Facebook has acquired the photo-sharing site Instagram for a reported $1 billion in cash and stock. “This is an important milestone for Facebook, because it’s the first time we’ve ever acquired a product and company with so many users,” wrote founder and CEO Mark Zuckerberg in a statement on his Facebook page. Instagram Blog Instagram CEO Kevin Systrom also addressed the deal on the company’s official blog. “The Instagram app will still be the same one you know and love. You’ll still have all the same people you follow and that follow you. You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique.” The New York Times / Dealbook With Instagram, Facebook will get a formidable mobile player — an area that is seen as a weakness for the sprawling social network. Gizmodo Facebook’s impending IPO probably didn’t have much to do with its ability to purchase Instagram — it already had globs of cash — but might shade how it uses Instagram going forward. Meaning, it’ll have public investors to appease, so it’s going to need to justify spending a ton of money. Read more

Zynga may be acquiring OMGPOP, the creator of the Pictionary-style game “Draw Something.” TechCrunch reports that the offer could be in the neighborhood of $200 million, and might provoke a bidding war with Japanese companies GREE and DeNA, who have also expressed interest in buying OMGPOP.

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Dan Porter, the CEO of OMGPOP was able to “drop some knowledge” about how to monetize and distribute social games throughout the web. He put it in the form of a Notorious B.I.G. classic, and presented us with the 10 commandments for game distribution and monetization.

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We’ve been fans of the multiplayer casual games portal OMGPOP for years, even when it was called “ImInLikeWithYou.com”. The company recently surprised many industry analysts by announcing that they would be distributing their key games across the myYearbook platform, after years of avoiding platform distribution plays like Facebook or MySpace. We had a chance to discuss the new moves, and the OMGPOP strategy in general, with Wilson Kriegel, Chief Revenue Officer with OMGPOP. Wilson makes some interesting points about how the OMGPOP currency relates to the myYearbook currency, and speaks to the the general opportunity for games makers to work with existing platforms.

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Mindjolt and OMGPop.com represent two different types of successful game portals available on the web today. At surface level, they are both very similar: they are both free to play, they both use Flash to power their games and are both considered social gaming portals. That said, the sites represent different elements of the social/casual gaming world. OMGPop (1 million MAU) is a standalone site with a deeper experience, with in-house developed games and a multiplayer focus, while Mindjolt (20 million MAU) is a Facebook application and an aggregator that collects games from other developers and focuses on quick, short gameplay. In this analysis, we examine how the two sites compare to one another, and determine whether a standalone site like OMGPop can overtake a Facebook success like Mindjolt.
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