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Twitter’s Ad Business Is Growing Like Crazy: 50 Percent Since Spring

Tom Johansmeyer — Mon, 05 Dec 2011 09:59:41 +0000

Back in the spring, Twitter boasted a whopping 1,600 advertisers. It was a pretty impressive number when you consider the fact that (a) it’s not self-service and (b) the minimums involved, though flexible, are rather hefty. To get on board with promoted tweets or promoted accounts, you can expect to spend $5,000 a month for a minimum of three months (though I know you can knock this down to significantly less without much work). To launch a one-day promoted trend, you’ll have to wait several months (there’s a waiting list) and be ready to shell out an eye-popping $120,000.

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Second Online Privacy Bill Introduced in Congress In Two Days

Katie Kindelan — Thu, 14 Apr 2011 09:16:02 +0000

The congressional push to regulate how, when and why online advertisers collect, monitor and store your data intensified Wednesday with the introduction of a second piece of legislation in as many days and the beginnings of a turf battle among Republicans in the House.

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Report: Publishers Squirm as Advertisers Want Better Targeting

Tom Johansmeyer — Thu, 07 Apr 2011 15:50:26 +0000

Targeting is fun. When you’re planning a campaign, it’s comforting to have some sense of who you’re going to be hitting. In the direct marketing world, you have the benefit of a list which, to some extent, you trust. If it’s comprised of people who have opted in, it’s even better: these are people generally want to hear from you. When you go to buy ads – especially when you’re more accustomed to direct – an uneasiness sets in. Do you really know what you’re getting?

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In-Context Video Ads Are Coming Today

Tom Johansmeyer — Wed, 06 Apr 2011 13:40:56 +0000

Look for something new today from Vibrant, the in-context ad guys. The company, which has become pretty well-known for its double-green-line ads is adding video to its display ad product. The new product, called VIA Dynamic, according to a company statement, will “leverage the power of contextual by delivering video that dynamically changes to match the page content.”

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Numbers Don’t Lie — Facebook Ads Won’t Be Catching Google for a Long Time

Tom Johansmeyer — Wed, 06 Apr 2011 11:00:59 +0000

Facebook may be The Next Big Thing, but it isn’t going to be the biggest anytime soon. When it comes to online advertising revenue, Google is still the biggest game in town, and it’s growing every year.

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Will State Measures Be the Path to Online Privacy?

Katie Kindelan — Tue, 05 Apr 2011 17:10:22 +0000

As the federal government and advertisers debate amongst themselves over how to regulate the online advertising industry, one California state senator and one prominent consumer advocacy group are taking the matter into their own hands.

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Ad Industry Addresses Online Privacy in New Ethics Code

Katie Kindelan — Mon, 21 Mar 2011 15:15:36 +0000

Just as proposals to tighten the belt on the online advertising industry pick up steam in Congress and the White House, the industry itself is touting a new ethics code, with a first-of-its-kind focus on social media and online privacy.

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Study: 67% Americans Support 'Do Not Track'

Katie Kindelan — Wed, 22 Dec 2010 15:30:57 +0000

The FTC, Obama administration and Congress have all weighed in recently on the need to better regulate how online advertisers collect users’ data on the Web. And now a new poll has given voice to the opinions of those very Internet users the government wants to protect. And the message to online advertisers is clear: do not track me.

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Advertising History Is Made — Web Ads Overtook Newspaper Ads in 2010

Tom Johansmeyer — Mon, 20 Dec 2010 15:30:25 +0000

Okay, the deed is done: online has finally beaten print. The advertising dollars have been counted, and it looks like bits and bytes are prevailing in 2010, though the margin is slim. According to research from eMarketer, writes Peter Kafka of AllThingsD, web advertising spend is poised to hit $25.8 billion in 2010, while newspaper ad spend will reach $25.7 billion. Interestingly, $3 billion of the 2010 newspaper take is actually online.

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5 Predictions: Online Advertising in 2011

Tom Johansmeyer — Fri, 17 Dec 2010 10:30:23 +0000

‘Tis the season for calling the future. We’re looking back on a turbulent year. In 2010, the global economy slowly extracted itself from the direct aftermath of the global financial crisis, and the social media space was positively buzzing. Twitter made many bold moves, often at the expense of its ecosystem, and Facebook became greater (in population) to some of the largest countries on the planet. Print continued its slide, and the future of broadcast was, once again, called into question.

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Facebook to Steal Print Ad Dollars as Branding Platform

Tom Johansmeyer — Thu, 16 Dec 2010 16:09:41 +0000

Yeah, yeah, we all know that print is dying – and that Facebook is helping it along. Well, that process is likely to gain momentum next year. While online marketing has traditionally been a conversion game, it looks as though businesses are getting ready to approach the web with a more open mind.

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Will Ad Self-Service Help Twitter?

Tom Johansmeyer — Thu, 16 Dec 2010 15:00:18 +0000

It looks like Twitter may be creeping toward self-service ad purchasing. For those keeping score at home, this was a real money-maker for Google, and Twitter has emulated the search engine giant’s monetization efforts in the past.

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Will There Be Another Twitter Profit Rumor This Year?

Tom Johansmeyer — Thu, 16 Dec 2010 08:52:44 +0000

Last year, right before Christmas, BusinessWeek got the story: Twitter is profitable. Using some basic math, the publication concluded that Twitter was in the black – using total revenues from the Microsoft and Google “fire hose” licensing deals and subtracting the company’s $20 million in annual expenses. Of course, regular math and accounting math aren’t the same, so what looked like black really turned out to be more red.

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Bannerblog – Online Advertising Showcase

marisdagis — Thu, 22 Feb 2007 02:31:31 +0000

As I’m standing close to online advertising and in my early days I even earned money by making banners that this theme was always close to me. It is very interesting to see how people make very creative ads that are standing out of many others with the fresh look and ability to capture attention of visitor.

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