Posts Tagged ‘online advertising’

Twitter has a better advertising business than Facebook. Here’s what you need to know:

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

The congressional push to regulate how, when and why online advertisers collect, monitor and store your data intensified Wednesday with the introduction of a second piece of legislation in as many days and the beginnings of a turf battle among Republicans in the House.

Is content still king? Not necessarily. Some advertisers would compromise it for targeting in a heartbeat.

In-context video is coming. Get your campaigns ready.

Facebook may be The Next Big Thing, but it isn’t going to be the biggest anytime soon. When it comes to online advertising revenue, Google is still the biggest game in town, and it’s growing every year.

As the federal government and advertisers debate amongst themselves over how to regulate the online advertising industry, one California state senator and one prominent consumer advocacy group are taking the matter into their own hands.

Just as proposals to tighten the belt on the online advertising industry pick up steam in Congress and the White House, the industry itself is touting a new ethics code, with a first-of-its-kind focus on social media and online privacy.

The FTC, Obama administration and Congress have all weighed in recently on the need to better regulate how online advertisers collect users’ data on the Web. And now a new poll has given voice to the opinions of those very Internet users the government wants to protect. And the message to online advertisers is clear: do not track me.

Okay, the deed is done: online has finally beaten print. The advertising dollars have been counted, and it looks like bits and bytes are prevailing in 2010, though the margin is slim. According to research from eMarketer, writes Peter Kafka of AllThingsD, web advertising spend is poised to hit $25.8 billion in 2010, while newspaper [...]

‘Tis the season for calling the future. We’re looking back on a turbulent year. In 2010, the global economy slowly extracted itself from the direct aftermath of the global financial crisis, and the social media space was positively buzzing. Twitter made many bold moves, often at the expense of its ecosystem, and Facebook became greater (in population) to some of the largest countries on the planet. Print continued its slide, and the future of broadcast was, once again, called into question.