
Don’t be too afraid to succeed. You can get away with a lot more than you realize.

Don’t be too afraid to succeed. You can get away with a lot more than you realize.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. It takes a lot a work to get momentum for your corporate blog. You’ll do some PR, push email out to your clients and target lists and push your colleagues to talk it up. Facebook ads, SEO and other marketing efforts may contribute as well. As you know, however, you have to have solid content to turn one-time visitors into committed followers. One of the tools you can use to do this is data. One “killer stat” every now and then can make a profound difference in adoption by your target market.

In Mediabistro’s Writing and Editing for the Web class, starting April 20 in New York, instructor Betsy Fast, editor-in-chief of DoSomething.org and former senior editor at Instyle.com, will show you how to write, edit, and publish online content.

Internet users don’t always expect something for nothing, and will pay for what they could get for free, according to a new report from the Pew Research Center’s Internet & American Life Project. Are the survey’s findings a fluke, a sign of the times, or, perhaps, a belated Christmas gift for companies like the New York Times and Amazon?