online marketing - SocialTimes.com

online marketing - SocialTimes.com http://socialtimes.com Your Social Media Source Copyright 2012 Mon, 13 Feb 2012 21:11:00 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.1.1 Epic: The Noob’s Complete Guide to Online Marketing [Infographic] I’ve seen a lot of infographics in my day, but this is one of the most rigorous and educational that I’ve ever seen. It breaks online marketing down into its major components, including social media, email marketing, lead generation and more, and then gives you a week by week explanation of the various activities you should be doing in each category to improve your online marketing. Take a look at the gargantuan infographic below.

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]]> Neil Vidyarthi http://socialtimes.com/epic-the-noobs-complete-guide-to-online-marketing-infographic_b86548#disqus_thread http://socialtimes.com/epic-the-noobs-complete-guide-to-online-marketing-infographic_b86548 http://socialtimes.com/?p=86548 Thu, 15 Dec 2011 14:17:51 +0000 Why You Need Charts and Pictures in Corporate Blog Posts [VIDEO]

When it comes to corporate blogs, looks do make a difference. Now, it isn’t unusual to see companies sweat out every design and layout detail. This is sensible – you want to address brand considerations, deliver a great end-user experience and generally not be ugly. It’s not unusual, however to spend the bulk of your design time on the blog’s theme and not the content. Bring design into your post, and the results are more compelling.

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]]> Tom Johansmeyer http://socialtimes.com/why-you-need-charts-and-pictures-in-corporate-blog-posts-video_b76604#disqus_thread http://socialtimes.com/why-you-need-charts-and-pictures-in-corporate-blog-posts-video_b76604 http://socialtimes.com/?p=76604 Fri, 02 Sep 2011 10:30:14 +0000 You’re Looking at Social Media Marketing Wrong — 5 Examples

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We’re more than a few years into what was affectionately known as Web 2.0, and nothing seems to have changed. The “potential” of platforms such as Facebook and Twitter is still lauded by wide-eyed marketers (and agencies, of course), and exposure appears to be the paramount objective. ROI is still considered difficult to gauge … but we all know we’re driving benefits from social media marketing (so quantification doesn’t matter).

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]]> Tom Johansmeyer http://socialtimes.com/you%e2%80%99re-looking-at-social-media-marketing-wrong-5-examples_b76354#disqus_thread http://socialtimes.com/you%e2%80%99re-looking-at-social-media-marketing-wrong-5-examples_b76354 http://socialtimes.com/?p=76354 Thu, 01 Sep 2011 10:15:11 +0000 The Anatomy of Optimal Marketing Content

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Should you sell? Should you educate? When it comes to content marketing, everyone has an opinion – including the people who read it! What you need to do is figure out the right mix of information and pitching in order to turn your efforts into a return on investment (ROI).

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]]> Tom Johansmeyer http://socialtimes.com/the-anatomy-of-optimal-marketing-content_b76123#disqus_thread http://socialtimes.com/the-anatomy-of-optimal-marketing-content_b76123 http://socialtimes.com/?p=76123 Wed, 31 Aug 2011 10:20:43 +0000 7 Tips for Marketing Your Content

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I’m knee-deep in launching a new blog. This will be my tenth (non-personal) blog launch/re-launch in six years. Each time I do it, I seem to forget (and re-learn) the pain that’s involved. Getting a blog off the ground is far from easy, and keeping it alive is even harder. Of the 10, five are alive and well, if in different hands, two are dead and two should be if they aren’t. For the tenth, it’s still too early to tell, but everything looks better than it has with my other launches.

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]]> Tom Johansmeyer http://socialtimes.com/7-tips-for-marketing-your-content_b76149#disqus_thread http://socialtimes.com/7-tips-for-marketing-your-content_b76149 http://socialtimes.com/?p=76149 Tue, 30 Aug 2011 11:00:08 +0000 What Do Social Media IPOs Mean to Marketers?

Financiers watch for social media initial public offerings, and marketers just use the platforms. There doesn’t seem to be much real (or need) for overlap, right? If you take a closer look at the IPO market, you’ll see the contrary to be true: marketers should be watching social media IPO activity very carefully. How these companies behave while planning for their shot at ringing the opening bell directly affects how you do your job.

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]]> Tom Johansmeyer http://socialtimes.com/what-do-social-media-ipos-mean-to-marketers_b76348#disqus_thread http://socialtimes.com/what-do-social-media-ipos-mean-to-marketers_b76348 http://socialtimes.com/?p=76348 Tue, 30 Aug 2011 09:50:32 +0000 No Contest: Why This Popular Social Media Marketing Approach Is Weak

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I’m not a fan of contests. As a customer, I may enter one every now and then, but I don’t rush to the attraction of free stuff. The odds of winning are low, and I’m the eternal pessimist. As a marketer, I tend to dislike contests for a variety of reasons. I just don’t see the value in them.

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]]> Tom Johansmeyer http://socialtimes.com/no-contest-why-this-popular-social-media-marketing-approach-is-weak_b74425#disqus_thread http://socialtimes.com/no-contest-why-this-popular-social-media-marketing-approach-is-weak_b74425 http://socialtimes.com/?p=74425 Mon, 29 Aug 2011 13:45:01 +0000 Content Marketing Belongs in … Marketing

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When I was making the rounds a few days ago, I ran into an interesting piece on PR Daily (where I write every now and then) contributed by Shel Holtz (“Marketers, keep your hands off of your company’s brand journalism”). The crux of the argument was that content marketing (which I assume is equivalent to “brand journalism”) should be kept out of the marketing department’s grubby little paws. And there really is no other word for describing our paws, frankly. Rather, it belongs with content purists, of sorts, who eschew pitching in favor of educating.

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]]> Tom Johansmeyer http://socialtimes.com/content-marketing-belongs-in-%e2%80%a6-marketing_b76119#disqus_thread http://socialtimes.com/content-marketing-belongs-in-%e2%80%a6-marketing_b76119 http://socialtimes.com/?p=76119 Mon, 29 Aug 2011 11:00:36 +0000 The Three Appendices in Your Social Media Marketing Plan

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Your body has an appendix. It doesn’t do much. You don’t notice it until something goes wrong. And without it, you’re neither better nor worse off. So, your appendix is really just something that can go wrong without delivering any upside. It’s all risk and no return … who would possibly take that deal? Your social media marketing plan probably has an appendix too: all downside, no upside and yet you obsess over it unnecessarily.

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]]> Tom Johansmeyer http://socialtimes.com/the-three-appendices-in-your-social-media-marketing-plan_b73093#disqus_thread http://socialtimes.com/the-three-appendices-in-your-social-media-marketing-plan_b73093 http://socialtimes.com/?p=73093 Thu, 11 Aug 2011 10:12:05 +0000 Three Ways to Get a Corporate Blog Off the Ground

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The promise of social media marketing, of course, is that it’s easy to get off the ground. The platforms involve little or no cost, and it doesn’t take nearly as long to get them up and running for your company than most technology solutions. The reality, however, is far different. You need to plan, get approvals and make sure you can find people willing to give up some of their time to make your initiative a success. For corporate blogs, this is particularly true, given the commitment necessary to supply the sort of content that will resonate with your target market.

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]]> Tom Johansmeyer http://socialtimes.com/three-ways-to-get-a-corporate-blog-off-the-ground_b73099#disqus_thread http://socialtimes.com/three-ways-to-get-a-corporate-blog-off-the-ground_b73099 http://socialtimes.com/?p=73099 Wed, 10 Aug 2011 10:24:36 +0000 Five Social Media Lessons You Can Learn from North Korea

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Could you have ever imagined that North Korea’s state airline would be a model for social media marketing? I know, it’s crazy! Air Koryo doesn’t need to turn a profit, of course, thanks to the Communist regime that supports it. But, the isolated country’s perpetual need for outside currency makes tourism at least somewhat important. To this end, the company is engaging with its target market through Facebook, and the results aren’t exactly what you’d expect.

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]]> Tom Johansmeyer http://socialtimes.com/five-social-media-lessons-you-can-learn-from-north-korea_b73101#disqus_thread http://socialtimes.com/five-social-media-lessons-you-can-learn-from-north-korea_b73101 http://socialtimes.com/?p=73101 Tue, 09 Aug 2011 10:40:21 +0000 Is Facebook Really a Good Lead Cultivation Environment?

I know, I know: I’ve been a bit pessimistic about Facebook marketing lately. The reason for this, frankly, is because so many people do it ineffectively. They seem to think there is inherent value in social media engagement. Well, the cold, hard truth of the matter is that there isn’t. There’s no inherent value in any form of marketing. At the end of the day, everything we do should be measurable, and what sucks should be cut. Part of this process is figuring out if you’re using your tools appropriately.

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]]> Tom Johansmeyer http://socialtimes.com/is-facebook-really-a-good-lead-cultivation-environment_b73104#disqus_thread http://socialtimes.com/is-facebook-really-a-good-lead-cultivation-environment_b73104 http://socialtimes.com/?p=73104 Mon, 08 Aug 2011 16:20:33 +0000 How to Use Social Media for Marketing in Highly Regulated Industries [VIDEO]

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Social media and highly regulated industries go together like vodka and motor oil. Risk mitigation and predictability are the mainstays of legal and compliance folks, while marketing departments tend to push the envelope in the pursuit of revenue and market share growth. When you bring social media into the corporate fold, there’s bound to be a collision with legal officers, risk managers and others in corporate governance and compliance roles.

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]]> Tom Johansmeyer http://socialtimes.com/how-to-use-social-media-for-marketing-in-highly-regulated-industries-video_b72157#disqus_thread http://socialtimes.com/how-to-use-social-media-for-marketing-in-highly-regulated-industries-video_b72157 http://socialtimes.com/?p=72157 Thu, 28 Jul 2011 15:40:48 +0000 What Makes a Company a Good Candidate for Social Media Marketing?

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Let’s face it: social media marketing isn’t for everyone. There are some companies that can use it to drive revenue directly, fill the sales pipeline or bolster their brands. Others, however, won’t see much in the way of return. It’s just a painful fact of life. Yet, the pressure from the marketplace is such that many companies feel obligated to enter the social space. If our competitors are doing it, the thinking goes, we should be too.

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]]> Tom Johansmeyer http://socialtimes.com/what-makes-a-company-a-good-candidate-for-social-media-marketing_b71696#disqus_thread http://socialtimes.com/what-makes-a-company-a-good-candidate-for-social-media-marketing_b71696 http://socialtimes.com/?p=71696 Tue, 26 Jul 2011 07:31:01 +0000 How to Have Multiple People Use the Same Corporate Twitter Account How long does it take to tweet something? A few seconds? So, the decision to pull the trigger on up to 140 characters shouldn’t be too terribly involved. There’s no need for a lot of discussion. Yet, somehow big companies, with a penchant for policy, inadvertently wind up struggling over the basics. What should be easy winds up taking time and effort, all of which leads to soft-dollar costs. And it isn’t worth it. If you’re going to have multiple users of one corporate Twitter account, keep the following in mind:

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]]> Tom Johansmeyer http://socialtimes.com/how-to-have-multiple-people-use-the-same-corporate-twitter-account_b67873#disqus_thread http://socialtimes.com/how-to-have-multiple-people-use-the-same-corporate-twitter-account_b67873 http://socialtimes.com/?p=67873 Mon, 27 Jun 2011 10:33:01 +0000