Posts Tagged ‘online marketing’

The Lowdown on Facebook, Twitter and LinkedIn for B2B Marketers

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I had a strange experience at my local cigar shop over the weekend. I was sitting at De La Concha, puffing away on the house cigar, when I wound up in conversation with another guest. He works in the risk management profession – and I was a marketer in the insurance industry for a while – so we found we had a bit to talk about. Before he left, we wanted to exchange business cards, but neither of us had them on hand. So, he asked me if I was on LinkedIn. I spelled out my name, and he sent me an invitation to connect on his BlackBerry.

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You Need One Number to Make Your Corporate Blog a Success

It takes a lot a work to get momentum for your corporate blog. You’ll do some PR, push email out to your clients and target lists and push your colleagues to talk it up. Facebook ads, SEO and other marketing efforts may contribute as well. As you know, however, you have to have solid content to turn one-time visitors into committed followers. One of the tools you can use to do this is data. One “killer stat” every now and then can make a profound difference in adoption by your target market.

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Five Myths about Pushing Social Media Marketing Content

Viral Marketing

Myths abound when it comes to social media marketing. There are plenty of tales of woe – and no shortage of advice. You have to be “real”. You have to make it your second career. And so on. If you follow the conventional wisdom that’s tossed around in the social media marketing world, you’d spend so much time on Twitter that your core business would suffer visibly. And when the revenue dries up, you’re left with nothing but the opportunity to gripe about it in 140-character bursts.

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