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Social Media Stock Tracker: LinkedIn Crushes Earnings Estimates

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The social media sector was up 2% this week as LNKD’s Q4/12 results dominated with strong numbers across all of its business segments, driving the stock up 21% on the week. YELP also performed well after an initial lukewarm reaction to its Q4/12 numbers, but ZNGA led the sector in weekly performance with a gain of 28%, mainly on stronger-than-expected financial results and perhaps the speculation of potential online gambling opportunities in New Jersey (we remain cautious on ZNGA due to its disastrous previous two quarters).

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Social Media Stock Tracker: Lukewarm Reaction to Facebook Results

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The social media sector was flat this week as FB’s Q4 results failed to impress investors who expected dramatic gains in mobile revenue (see commentary below) and YHOO also failed to excite with its earnings and 2013 outlook. However, for the calendar year of 2013, the social media sector is still up 8% and next week we will see notable earnings from ZNGA, YELP, and LNKD. ANGI led in weekly performance with a gain of 8%, mainly from a new payments partnership with Square and an upgrade from analysts ahead of its earnings in two weeks.

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Social Media Stock Tracker: Google and Netflix Delight Investors

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The social media sector performed well this week with an average weekly gain of 2% as GOOG’s Q4/12 earnings drove the company up 7%, showing marginal CPC improvement, which have been under pressure in the last year due to the continued user shift from desktop to mobile (see Commentary). Pandora’s stock also rebounded strongly, though this was not based on any fundamental news, but rather it is likely on speculation of improved mobile ad performance flimsily based on GOOG’s results.

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Social Media Stock Tracker: Facebook Raises Its Voice, Stocks Follow

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The social media sector has roared so far in 2013 with an average gain of 6% this week as institutional interest intensified. P and WEBM (the parent company of SocialTimes) led the group with gains of 16% and 15%, respectively, although these moves were not news driven. FB had an impressive gain of 11% largely as a result of the new buoyant outlook from several research analysts on opportunities in mobile and Gifts for 2013. The company was also able to capitalize on a somewhat quiet week of news for the rest of the sector by rolling out voice messages capability in Facebook Messages and by launching the test of a new free VOIP service in Canada.

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Social Media Stock Tracker: Facebook, Google, Yelp on the Rebound

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The social media sector was up an average of 4% this week as it rebounded from last week’s negative performance. There were no real fundamental drivers to value that standout, but it is notable that continued downward pressure on AAPL shares (perhaps unfounded) did not drag the sector down. Also of interest is that WEBM (the parent company of Social Times) rebounded strongly with a 15% gain on the week.

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Social Media Stock Tracker: Negative Pressure from Pandora

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The social media sector was down an average of 4% this week as it was negatively impacted by Pandora’s Q3 report (as detailed below) and Q4 concerns for AAPL. There was downward pressure on FB shares despite its potential addition to the NASDAQ 100 index next week, which should promote further institutional purchases through rebalancing. GRPN shares surged on Friday on renewed takeover speculation even though there were no fundamental developments.

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Buy Facebook Ads with American Express Rewards Points

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If you are familiar with the American Express Membership Rewards program, then you know that all you have to do to redeem points for Facebook Ads is go to the program’s website. But, what you might not know is that American Express has a dedicated Facebook page for the redemption at AmEx OPEN’s Facebook Page. If you do the math for the points, you will be rewarded $50 worth of Facebook advertising for every $6,750 spent while using your credit card.

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