Facebook’s Open Graph has made it possible for developers of all sizes to tap into Facebook’s timeline and post when their members listen to songs, browse for images, or read stories. Facebook’s Malorie Lucich told Social Times, “It’s a huge opportunity for startups. I think we’re going to see the next Pinterest come up through these kinds of integrations.”
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In January, Facebook announced the launch of 60 new timeline apps including Pinterest. At the time, Spotify was already seeing a benefit from having users share their playlists on Facebook – their membership rose to 1.4 million subscribers. Less than a month into the launch, the Facebook development team has reported dramatic gains in traffic and user engagement for lifestyle networks.
Even Facebook is growing and evolving and requires enterprise-level solutions like eBay’s to handle the massive media and content-sharing for its 750 million users. With all that sharing at that scale involves commercial transactions — buying and interacting with major consumer brands and products.
Open Audience Manager helps marketers with large web sites embed Facebook’s Like button into their web pages and subsequently publish newsfeed updates to Friends of any page.
