Posts Tagged ‘Open Social’

While Google has been strategizing ways to fend off the Facebook threat for the past couple years, the company has been accelerating efforts in recent weeks. The company began recruiting a number of social web advocates including Chris Messina, Will Norris, and most recently Joseph Smarr who previously worked for Plaxo to create a new “Social Web Team” . Tomorrow, it is expected that Google will take things one step further by launching a social stream within Gmail according to the Wall Street Journal.
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Lots of Microsoft support coming from MySpace today. Announced at the CTIA Wireless 2009 conference as well as the Web 2.0 Expo that will be going on in Las Vegas and San Fransisco respectively, Microsoft Windows Mobile as well as Microsoft Silverlight are both supported by MySpace. The added support extends MySpace’s mobile accessibility as well as the potential for more MySpace OpenSocial applications from developers and third parties.

MySpace has actually partnered with Microsoft to set up the new offerings. While the Windows Mobile 6.1 support won’t be available until later on this summer, the application will be better optimized for a friendlier user interface with improved options for direct delivery of MySpace-related content. Several of MySpace’s main social features are to be tied in with the Windows operating system itself, for better accessibility and media-sharing options for users on the go.
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