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Oprah Winfrey

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Facebook Backs Same-Sex Marriage in Supreme Court Filings (AllFacebook)
Facebook joined the growing list of companies expressing their support for same-sex marriage, announcing in a post on its LGBTQ@Facebook page that it will submit briefs on the topic to the U.S. Supreme Court. The social network said it would post links to its filings on the LGBTQ@Facebook page when they become available.

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Oprah’s Last Show Ever: How Twitter is Toasting this End of an Era

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May 25 is a landmark day for millions and millions of people. It is the date of Oprah Winfrey’s last television show. After a quarter-century of riveting interviews and discussions that have kept daytime television watchers enthralled, the end of an era has arrived. Naturally, Twitter is abuzz with tributes to Oprah — nevermind that she’s hardly disappearing, due to the emergence of the Oprah Winfrey Network — that will help you celebrate her show and also maybe cope with the loss. Read more

Oprah’s Favorite Bings

Bing and DonorsChoose.org are two of Oprah Winfrey‘s Favorite Things, so fresh off their appearance on the last-ever Favorite Things episode on Oprah, Microsoft’s search engine teamed up with the online charity site and the talk show to create the Visual Search Gallery of Oprah’s Favorite Things.

Items can be sorted by price range, and procrastinators can take advantage of Last Minute Items that ship on the day they are ordered.

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Oprah Winfrey Names Her Favorite iPad Apps

Talk show host and book club tastemaker Oprah Winfrey named her favorite iPad apps at the American Magazine Conference this week in Chicago.

Ad Age has more details. We’ve inserted links to her favorite apps: “she praised the device for helping her stay up on more breaking news, for which she favors the CNN app and the ABC News app (she loves the globe design). And she’s a big fan of Brushes and Sketchbook for her creative outlook. But the one that she said “changed her workouts”? Scrabble. “It keeps my mind off the treadmill … I can play Scrabble and listen to Bruce Springsteen all at once,” she effused.

Could Oprah’s App Club be far behind? We hope so…

What’s on Oprah Winfrey’s iPad?

Apps from CNN and ABC News made the short list of favorite iPad apps from Oprah Winfrey, who discussed her use of the Apple tablet at the American Magazine Conference in Chicago Tuesday, AdAge.com reported.

Joining the two apps Winfrey uses for breaking news: Brushes and Sketchbook so she can express her creativity, and Scrabble, which she said changed her workouts, adding, “It keeps my mind off the treadmill … I can play Scrabble and listen to Bruce Springsteen all at once,” according to AdAge.com.

Every staffer at O, The Oprah Magazine received an iPad in June, and AdAge.com reports that the O App will debut Nov. 16.

Oprah iPad App To Include eBooks

logo_oprah_beta.pngOprah Winfrey is taking her book club to the iPad with a new eReader app and eBookstore. The eReading tool will be part of the O Magazine iPad app, which is expected to hit the market in the fourth quarter.

Nat Ives at AdAge has the story, “Capitalizing on Oprah Winfrey’s huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine, that’s expected in the fourth quarter will let users buy e-books and read them within the app itself.”

The app will include interactive features. The AdAge story continues, “The will app preserve the basic magazine experience but include visual tags that let users know they can see a video message from Ms. Winfrey or interact in some other way. A module on articles will let users make comments and see other readers’ remarks.”

This is a great opportunities for publishers to collaborate eBook releases with Oprah’s Book Club titles, as they often do in print.

The Oprah Effect on Twitter – It’s For Real

Oprah Winfrey posted her first Tweet last Friday during her show. US Internet visits to twitter.com increased 24% on that day. And when compared to visits from the previous Friday, the site was up 43%. The following chart, with data from Hitwise, shows daily visits to twitter.com from January 1 – April 18.


Hitwise Clickstream data reveals that on April 17, 37% of visits to Twitter.com were new visitors (as opposed to returning). Additionally, the search term “oprah twitter” was the 35th highest search term with the word “twitter” and the 7th with “oprah” last week. Considering that Hitwise data is weekly and that the show only aired last Friday, this is pretty impressive.

Jumping the Shark or a Whole New Begining for Twitter?

Yes, it’s happened. This morning Oprah Winfrey joined Twitter (@Oprah) during her show. Her first Tweet: “ASHTON IS NEXT!” was very anti-climactic. Instead of hitting Update, Nate Berkus hit Refresh. So it went to Twitter purgatory. Her first successful Tweet:


Oprah sent six successful updates during the show (9amCT) and none since. She’d already had about 75,000 followers at the beginning of the show. As of 4:30pmET (when Oprah airs in New York), she has 144,000 followers. Many social net-watchers think now that Oprah Winfrey is on Twitter, the platform has officially gone mainstream.

But, is that a good thing or a bad thing?

What Does Oprah Joining Twitter Mean?
( online polls)