YouTube is a global platform but language and cultural barriers can often make it difficult to reach a global audience. In the latest update to the YouTube Creator Playbook, version 2, YouTube offers up some tips on how to optimize your video content to reach as many viewers as possible.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
With the new option, advertising campaigns will not be fixed to only the categories that are chosen. The optimization will search and find other appropriate categories that may have been overlooked.
Ryan Nugent of YouTube’s Next Up Lab says, “50% of the work is making a great video and the other 50% is what you do when you upload it.” After the jump, we lay out some helpful rules and guidelines for optimizing your content.
Have you ever uploaded a video to YouTube and wondered why nobody was watching it? It could be that you aren’t getting any views because your video is just terrible, but odds are that the reason nobody is watching is because nobody is discovering your content. When it comes to people finding your videos on YouTube, metadata is a huge factor. Elements like titles, tags and descriptions are more important than you think. Read on to learn about how to write your metadata in YouTube to maximize your discoverability and start racking up video views.
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YouTube has been taking strides to improve their partnership program and increase resources and incentives for partners, including the launch of the YouTube Partner Communication Hub last month. The Communication Hub was designed to be the main source for YouTube partners to receive information about YouTube happenings, communicate with other partners and stay in the know. YouTube has now added additional features to the Hub to help partners make the most of their presence on the video site.
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Google has been working to make it easier to get video news content indexed in Google News. As part of this effort, they posted a few tips on their blog yesterday, to help publishers make their YouTube news clips more discoverable. While the post is focused on publishers who are uploading news content, Google’s tips are useful for all kinds of content creators, from artists to musicians to documentarians and everything in between.
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Good video content is not the only thing you have to think about when creating a viral video for YouTube. Of course, the content is important and if your video is not interesting, funny, shocking or otherwise intriguing then nobody will want to watch it. However, just as important as the content is the way in which you present your video through the text you include with it. If you want people to be able to find and watch your video you need to know how to write an effective title, description and tags.
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After selling its ad network to AdKnowldge last year, Lookery has been focused on pushing other tools for improving the overall business of publishing ads across the web. The latest in its feature set is the Lookery Ad Controller, which features the Universal Ad Tag.
This means that publishers can now push ad content out to multiple networks on a more automated basis, while still retaining control. It works by allowing publishers to create a Universal Ad Tag within Lookery, then add third-party ad tags and publishers can then determine how Lookery should rotate between the ad tags. Drop the Universal Ad Tag code on your site, and Lookery takes care of the rest.
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