If Audi was responsible for the ad, it was an act of genius. In the opposing scenario, the ad is an example of fan fiction at its greatest.
Twitter Bids its First Pope Farewell as Benedict XVI Resigns (The Daily Dot)
After the Vatican’s surprise announcement this morning that Pope Benedict XVI will be resigning at the end of the month, Twitter is reacting predictably: with terrible puns. It’s a fitting farewell to the first pope to join the microblogging site.
Despite what the advertising copy read, the makers of Oreo weren’t dunking in the dark. Expion created the social media command center that powers Oreo and other brands owned by Mondelez International. “We’re the technology backbone through which the information flows,” explained Expion CEO Peter Heffring.
Quick-Thinking Brands Take to Social Media to Capitalize on Super Bowl Power Outage (LostRemote)
When half of the Superdome plunged into darkness during the third quarter of the Super Bowl, a handful of brands took to their Twitter accounts, capitalizing on one of the most bizarre moments in Super Bowl history. The first that I saw — and arguably the overall winner of the night — was Oreo.
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Facebook: We’re ‘Very Focused’ on Putting Ads in Newsfeeds (CNET)
Facebook chief operating officer Sheryl Sandberg and investor Marc Andreessen again made the case for the social networking giant’s opportunity in the mobile market, saying advertising on smartphones and tablets is the company’s primary focus. The two, speaking Tuesday during an interview with Charlie Rose at the Advertising Week conference in New York, dismissed concerns that Facebook is struggling and said it’s making strides in mobile. CNBC The social network is trotting out advertising executives from across the organization to pitch to ad buyers and brands that Facebook ads work. The company is sharing the results of studies, and talking about how it closely targets users, which means potentially better ad results and potential privacy concerns. The New York Times Sandberg played down the company’s falling stock price, saying the ethos of the West Coast meant that the company had already moved on. “While certainly people were disappointed, you know, Silicon Valley companies, we cycle quickly,” she said. “We iterate so quickly, and so we’re pretty good at moving forward. We launch products. Some of them work. We launch the next product.” AllFacebook Facebook recently redesigned its help center in an effort to get answers quicker to the people who need them. The homepage now has six major topics: privacy basics, what’s new, report an issue, timeline, safety and games and apps. Mashable Facebook CEO Mark Zuckerberg said in an interview on NBC’s Today set to air on Thursday that he lives a “simple” life and proudly wears the same thing every day. Zuckerberg — who has appeared on GQ and Esquire‘s worst-dressed list in 2011 — confessed in an interview taped last week with Today host Matt Lauer that he owns “maybe about 20″ identical grey T-shirts. Read more