Last week, the photo-sharing site Pinterest unveiled a “do not pin” button to protect copyrighted works from piracy. This weekend, Hollywood actors got dressed up for the 84th Annual Academy Awards. Did the media care if viewers pinned highlights from the awards show? Not really.
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Didn’t turn your TV on last night but still caught all of the 83rd Academy Awards? Welcome to the future of major television events. From Twitter to apps to the Web, social media sites certainly kept viewers rapt and, perhaps, away from their TV sets. So here are our top four ways social media stole the show.
When I heard that Hulu had opened up their site to viewers’ Oscar predictions I was extremely intrigued. During the Super Bowl they invited viewers to rate the commercials and the results were right on. I wondered how accurate their Oscar predictions would be. Turns out, Hulu viewers did a pretty good job of predicting the selections of The Academy.
Will you be “checking in” to the Academy Awards tonight?
And the Oscar for best stickers created for the 83rd Annual Academy Awards goes to … GetGlue! The entertainment-based social network teamed up with the Academy of Motion Picture Arts & Sciences for Sunday night’s telecast on ABC (8 p.m. ET/5 p.m. PT), and GetGlue users who check in can receive special Oscars stickers.
GetGlue is also tied in with ABC’s Oscars Red Carpet Live, which airs one hour before the awards ceremony, and with the network’s Jimmy Kimmel Live post-Oscars show.
The Oscars are just around the corner and everyone is talking about who they think will win. But instead of just talking about who you think will win, Hulu has opened up their platform to your votes.
Yahoo! Movies has its popcorn ready for Sunday’s 83rd Annual Academy Awards, with all of its Oscars content sponsored by Chrysler.
Among Oscars-related initiatives: original video program Road to the Awards, the ability to predict the winners via Facebook on Oscars Pick-Em, and allowing its users to be fashion critics via Who Wore It Best?
Yahoo! said it drew more than 7 million unique visitors to its Golden Globes site, and its Oscars site for the 2010 event attracted more than 11 million.
Oscar.com will add several interactive elements prior to the 83rd Academy Awards, to be held Sunday, Feb. 27, at the Kodak Theatre at Hollywood and Highland Center, and set to air on ABC.
Its All Access premium feature, available for $4.99, will offer users exclusive live footage from the red carpet, backstage, and the post-event the Governors Ball, complete with “360 cam” technology, which enables control over multiple cameras by clicking and dragging the mouse.
Road to the Oscars will debut Tuesday with full coverage of the announcement of the nominations, hosted by Chris Harrison of ABC’s The Bachelor and Entertainment Weekly senior writer Dave Karger, and also featuring Academy of Motion Picture Arts and Sciences president Tom Sherak and Oscar-winning actress Mo’Nique. It begins at 5:30 a.m. PT.
Oscars Designer Challenge 2011 premieres Feb. 15 and will run through Feb. 21, allowing participants to vote on the dress one trophy escort will wear on Oscar night. The winning design will be revealed during ABC’s Oscars Red Carpet Live preshow, and Oscar.com will debut video series Behind the Dress Feb. 16.
Road to the Oscars returns as a daily show on Oscar.com Feb. 18, and Harrison and Karger will cover events leading up to the event, as well as news updates, interviews, behind-the-scenes footage, and analysis of the 10 Best Picture nominees.
And Oscar.com will launch Oscar Tweets, real-time Twitter updates from Oscar insiders.
Twitter can give some pretty decent feedback on a number of things, including how a certain group of people feel about a given topic or event. More recently we’ve seen the real-time update industry battling it out for attention given during specific events like President Obama’s inauguration, with Facebook and Twitter pining for more user activity. So it’s no small wonder to see that marketing agencies are looking to Twitter as a bell weather for public opinion.
The 24 hours surrounding the Oscar’s Academy Awards ceremony gave NMS ample opportunity to see what Twitter users think about the event itself, as well as various films, actors and actresses. A blog entry from NMS today outlines what it saw as the most popular Oscar-related topics on Twitter last night–Slumdog Millionaire and Sean Penn. NMS attributes the activity to the number of nominations Slumdog Millionaire received, and the political nature of Sean Penn’s acceptance speech.
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