-Peerset Logo-

This morning Peerset announced the launch of their flagship psychographic targeting product. We all know that online advertising still has a long way to go. Just yesterday I posted about how Facebook’s engagement ads highlight some of the future opportunities. There are two important components to quality advertising: top notch creatives and relevance. The second component is what Peerset is focused on. Last week I had an opportunity to demo the product which I found to be well developed.
Read more