Time Inc. is going all-in when it comes to tablets, announcing Wednesday that by year-end, tablet editions will be available for all 21 of its U.S. publications.
Time Inc — Tablet Editions of All 21 U.S. Magazines By Year-End
Posts Tagged ‘People’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. People, 1B People Who Read People …
People magazine is a billionaire: People.com became the first magazine Web site to top 1 billion monthly page views in January.
The celebrity magazine also touted other new-media accomplishments, including nearly 1 million “likes” on Facebook, more than 3.9 million combined Twitter followers (@peoplemag, @StyleWatchMag, @PEOPLEPets, @CBBVips, and @peopleenespanol), more than 61,000 foursquare followers, 2.5 million monthly unique mobile visitors, and its iPad app.
iPad vs. Newsstand Sales for Six Magazines
AdAge.com examined the iPad app sales for six magazines — Popular Science, Wired, Men’s Health, People, GQ, and Vanity Fair — taking into consideration the titles’ newsstand sales and the fact that, according to Forrester Research, 5.25 million iPads have sold in the United States. The results:
Popular Science averaged sales of 14,034 across the iPad editions of its April, May, June, and July issues, along with 115,101 newsstand sales, so its iPad sales were equivalent to 12 percent of its newsstand sales.
Wired‘s debut iPad edition sold 105,000 copies, and it sold 31,000 iPad editions of the July issue, 28,000 in August, and 32,000 of the September issue, equivalent to 37 percent of newsstand sales for the respective issues.
Men’s Health averaged 3,174 iPad-edition sales across its April, May, June, and July/August issues, or less than 1 percent of newsstand sales.
People is averaging 10,800 downloads per week and, although Time Inc. declined to tell AdAge.com how many of those downloads represent existing print subscribers claiming free copies, the title’s iPad sales are also equivalent to less than 1 percent of its single-copy newsstand sales.
GQ‘s iPad and iPhone edition averaged sales of 13,310 across the issues from April-August, or 7 percent of those issues’ newsstand sales.
Vanity Fair averaged 8,925 iPad and iPhone edition sales across its June, July, August, and September issues, or 2 percent of those issues’ print newsstand sales.
Why Do 35-49 Year Olds Prefer MyLife Over Facebook and What Can Facebook Learn?
Facebook can learn some important lessons from MyLife on many things related to its social network. They can take a look at the MyLife audience, an older user base, and attempt to understand what kind of behavior goes on with a closer knit, older community. They can also learn something from the promotional campaigns of MyLife to get new and loyal members. And last but not least, they can ‘steal’ some of MyLife design concept to Facebook platform better. How? Below is all the information you need 
Read more
TooFab.com Taps People Senior Editor David Caplan as Managing Editor
The destination for all things fabulous now has a managing editor: David Caplan assumed the post for TooFab.com, which was launched by TMZ in April to cover “about celebrity, stardom, and the trappings of life that comes with it.”
Caplan had been senior editor at People, overseeing, managing, and editing news and gossip section Scoop. He also served as a staff editor for People, and Caplan previously worked with VH1 News, Star Magazine, Women’s Wear Daily, Time Inc. Custom Publishing, and Shoot.
MySpace Promotes Mardosz To Chief Privacy Officer
MySpace announced yesterday Jennifer Mardosz as their new Senior Vice President and Chief Privacy Officer effective immediately. MySpace appears to be taking a proactive role by promoting a MySpace veteran and heavy hitter like Mardosz to the front lines leading the Safety, Security & Privacy teams where she will be responsible for evaluating various impacts of privacy laws and policies for MySpace.
Read more
