PepsiCo picked 10 start-up companies from across Europe that will make up PepsiCo10 – a program designed to discover and support emerging technology companies. Looking over the listed I picked from the list my own top 5 start-up companies. Although all 10 start-up companies were pretty impressive, the ones below are each original in some special.
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
All eyes have been on women and media in NYC this week for Social Media Week While the all female panel in some way worked with blogs and content they all agreed the power of Twitter is yet to be fully released…
Rachel Sklar (@rachelsklar) of EarlyStager opened up the all female panel stating the success and energies of upcoming start-ups is genderless: talking about gender is a waste of time. Each female founder gave their perspective of social and building start-ups from the ground up.
Social Media Week kicks off Monday in nine cities — New York, San Francisco, Rome, Paris, Toronto, São Paulo, London, Hong Kong, and Istanbul — and Crowdcentric CEO and Social Media Week founder and executive director Toby Daniels said year four of the event will be “our most spectacular yet, and one of the largest distributed conferences in the world.”
Speaking at the opening press conference at Hearst Tower in New York, Daniels said, “I am amazed by the creativity and the depth and the variety of the content. What I’m seeing now is a shift away from the technologies and toward specific industry sectors.”
Hearst Magazines president David Carey said:
This is one of the hottest topics in media on one of the coldest weeks of the year. We’ve always felt a special kinship with social media. As a magazine publisher, in many ways, magazines were the original social media. We have many of our top editors lined up to be in panels and programs. We’ve made understanding social media and applying it to our top brands a priority.
Want an apple, how about a gel packet instead? GroupOn is getting big, social games are still growing, and Net Neutrality may start creating “classes” of people. Are you ready to be a Consumer in 2011?
PepsiCo today told 20 startups – out of nearly 500 entrants – in technology, media and communications to present their best stuff at the inaugural PepisCo10 Summit. What’s in it for the entrepreneurs? The chance to be matched with media mentors to create pilot programs for a PepsiCo brand. The summit is not just an opportunity to select as many as ten finalists, it’s an idea exchange for PepsiCo brand and marketing teams, agency partners, venture capitalists and thought leaders across multiple disciplines. Read more
