Fast Company recently reported that Pinterest was not only one of the most visited sites in the country, but also that purchases made through the site bring in twice the revenue per order than through Facebook or Twitter. With traffic only showing signs of increasing, having a presence on Pinterest is a must for any company that wants to reach a wider audience.
Pinterest best practices
Pinterest promotions are fun to write about — who can argue with a great rhyme like “Pin It to Win It”? — but are they worth the effort? According to social analytics company Pinfluencer, companies like Zap2It are already successfully running promotions on the site. In a webinar about Pinterest promotion strategies, Alex Littlewood, head of customer success at Pinfluencer, offered some helpful tips on how to run a tight promotion that keeps pinners from hitting the back button.