Posts Tagged ‘PlaySpan’

Hello Kitty Online, the upcoming free-to-play MMO based on the gargantuan franchise of the same name, has selected PlaySpan to handle its monetization services when it launches commercially sometime this year. Players will be able to buy Hello Kitty virtual goodies in the game’s Item Mall via PlaySpan’s UltimatePay service, handling transactions via credit cards, PayPal, mobile, and its pre-paid retail card sold in tens of thousands of locations across the US. With all those payment methods, Sanrio anticipates at least 3-8% of their players will buy Hello Kitty virtual goods (since those rates are the general industry standard for online games.) Read more

PlaySpan’s CEO, Karl Mehta, is close to receiving the Ernst & Young Entrepreneur Of The Year 2010 Award in Northern California. Selected from over a hundred judge-nominated nominations from 135 cities , Mr. Mehta has been selected as one of twelve finalists, of which the winner will receive one of the world’s most prestigious business awards for demonstration of extraordinary success in the areas of innovation, financial excellence and leadership in community efforts. Social gaming has become a fully recognized industry and is on track to continue to grow in stature and size in the coming years.

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There is a flurry of activity in the virtual goods industry and we’ve been staying on top of it here at SocialTimes. The virtual economy solutions provider Playspan, that recently released a study reporting Australian gamers to have the highest ARPU, has announced that it will be providing a new line of celebrity-based virtual goods for Snoop Dogg. This will occur in partnership with virtual goods licensor Virtual Greats and the goods will be marketed soon in the popular virtual world: IMVU.

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Playspan, a key technology player in the online games, virtual worlds and social network space, released interesting data today from its digital goods marketplace. The findings indicate virtual goods are transcending national boundaries on to the global arena and will generate $1.6 billion in the U.S. in 2010, accounting for 20% of gaming revenue by 2011. In addition, the data highlights Australian gamers to generate the highest ARPPU at $24.38. Read more after the jump.

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Adobe has recently selected PlaySpan to power the payments platform for their Shibuya service, which allows Adobe AIR developers to easily upload, sell and monetize their applications. The developers will simply add a few lines of code to their applications, set the price and the free trial period and publish the application to the Adobe AIR Marketplace. This then puts their applications in the Marketplace directory, where users can do free trials and then pay to get the full version with a credit card, PayPal, an Ultimate Game Card(R) or over 85 other global payment methods provided by PlaySpan.
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