Posts Tagged ‘Politics’

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Facebook Delves Deeper Into Search (Bloomberg Businessweek)
Searching the social network could get a lot better in the near future. About two dozen Facebook engineers, led by a former Google engineer named Lars Rasmussen, are working on an improved search engine, say two people familiar with the project who did not want to be named because the company is in a quiet period ahead of its IPO. AllFacebook Speaking of the IPO, speculation about Facebook’s search initiatives heated up when the social network announced its intentions to go public February 1. That week co-founder and chief executive officer Mark Zuckerberg posted a picture of his desk, in which a MacBook displaying what looked like a Facebook page with a large search box was visible. SocialTimes Google, which owns 67 percent of the search market in the U.S., has a clear advantage in being able to index sites from across the Web, while Facebook appears to be working internally with pages and profiles. Mashable Facebook founder Mark Zuckerberg has consistently downplayed the level of direct competition between Facebook and Google. “I don’t think that this is going to be the type of situation when one company wins all this stuff,” he told Charlie Rose of PBS last fall. Tom’s Guide So how will this new search engine affect Facebook’s relationship with Microsoft? Zuckerberg still meets every few months with Qi Lu, president of Microsoft’s online services division, sources claim. There may be no ruffling of feathers at all, but rather a huge opportunity for two separate types of search engines to work together in harmony to create a huge Google rival, loaded with data Google probably still covets. Read more

Pundits from all sides of the beltway have stepped into their raucous agendas in the last few weeks, and it’s just going to continue as the elections heat up.  But one strange winner of the upcoming election will definitely be social media.  While in 2008 it was a turning point to help Obama appeal to younger voters, social media has come a long way and is a major part of many of our lives.  A new infographic from 140proof shows that in this coming election, both parties are going to be using social media, and in some cases taking those dollars out of traditional advertising.

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A new infographic from MDG Advertising takes a look at how social media played into fundraising in the 2008 elections and what we can expect on the political fundraising front in 2012.

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As the Election 2012 shenanigans get underway the usual influx of crazy political ads has begun flooding YouTube, but none sillier than the Senatorial campaign for Hank, a 9-year old Maine coon with a heart of gold and a passion for politics.

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I had the opportunity to interview Corey Gottlieb, Managing Partner at Socialitical to find out more about how politicians are using social media to engage with potential voters, and what sorts of trends are popping up in the political social media scene.

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MDG Advertising has put together an awesome infographic exploring ‘The Growing Read Of Social Media’s Election Impact,’ taking a look at how social media has grown since the 2008 election and what it means for 2012.

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President Obama completed his first live Google Hangout on Monday, and the results were pretty good.  Google has put up the video, and you can see that whether you agree with the answers or not, the overall effect of having Americans from all over the country asking live questions to the President is a very effective way to see the President in a variety of situations.  Unfortunately, for this particular interview the questions were strongly moderated and the questions were a bit too vague — the whole interview had a positive vibe and some tough questions weren’t addressed.

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When it comes to politics, topping the social media buzz charts doesn’t always mean you’re topping the polls, and nobody knows this better than Rick Perry. Social media monitoring platform Fizziology reports that Rick Perry is the most buzzed-about 2012 GOP candidate by a landslide, but he is also the candidate responsible for the largest share of negative buzz.

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Rick Perry’s latest campaign ad, ‘Strong,’ is spreading like wild fire and not for the right reasons. It is being touted as one of the most disliked YouTube videos of all time and has sparked backlash not only via political blogs but also in the form of spoofs on YouTube and Tumblr.

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QR code has slowly crept into our daily routines without any fair warning, which may not be the most catastrophic concept in our world, but it sure has people questioning the reason for QR. For those of us who understand its existence, we are always trying to find new and clever ways to incorporte QR into our social marketing campaigns and daily routines. Todd Ogasawara discussed the use of QR for making presentations to a group, which is a great way to catch the group’s attention. For those of you who run political campaigns, QR can benefit your candidate.

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