PopCap Games is in the final stage acquisition talks for a sum of whopping $1 billion by the gaming giant Electronic Arts (EA). EA is placing a huge bet in this deal with such an enormous price. The offer is worth over 13% of the gaming giant’s market capitilization. However, Some in the industry thinks that this deal will be a Hail Mary pass from EA to break into mobile and social gaming, areas where the company hasn’t consolidated its position as it has in the console arena.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Dennis Ryan, the EVP of Worldwide Publishing for PopCap — creators of games and brands, Bejeweled, Zuma and Plants vs Zombies – gave an insightful talk about what they’ve learned from social games at today’s Social Gaming Summit, and also revealed that Zuma Blitz is coming to Facebook this month.
