You hear all the time that brands leveraging communities online are great ways to increase brand recognition. A new report from Powered, a social marketing company, has released its findings that support these claims. Conducted along with Next Century Media Global, the annual report shows that the return on investment for social marketing online delivers an average of $60 for every $1 invested. That’s a 10% increase from 2006.
The ROI Report and Benchmark for Social Marketing is specific to companies backed by Powered, so the findings are very narrow and can’t be fully applied across the board. But the report iself does bring up some interesting points to consider as marketers and online communities look to better engage users, especially for branding purposes.
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