Not getting the response from bloggers that you think your company deserves? Here are five tips for pitching bloggers that will get even the crankiest bloggers to consider writing about you.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
It takes more than a good idea and a login to turn your corporate blogging operation into ROI.
Many businesses fail to realize that conducting blogger outreach is not the same as conducting traditional media outreach and their outreach strategies need to be adapted. Scoring a hit in USA Today is still great, but the value in reaching out to bloggers and other influencers online continues to grow.
A free e-book from BlogDash provides solid guidance for successful blogger outreach. With BlogWorld starting tomorrow in New York, I’ve excerpted sections with key takeaways for PR and marcom professionals to keep in mind for the next few days and beyond.
If you watch the PR world, doubtless you’ve seen the “death of the press release” bandied about. Like many things (including newspapers), it’s been dying for a while. Like many things (in this case television), the actual final breath may take a while to reach. Nonetheless, the press releases is being usurped in some cases by the corporate blog, and this creates a new set of challenges for media outlets covering companies that have turned to this form of social media.
Guest poster Jay Krall suggests that, amid the flurry of likes and tweets, blogs provide communications professionals with a more content-rich platform to communicate their messages. After the jump, ways to harness the influence of bloggers as part of your media relations strategy.
Are you using Twitter for blogger outreach? Well, here’s a case study on how to do it right. I received a fantastic Twitter pitch.
When I woke up this morning one of the first things I read was Mike Arrington’s review of Quotably. I went and checked out the site and was very impressed. Quotably enables users to track the conversations taking place on Twitter and view all the participants involved even if they aren’t following each other. This is substantial because so frequently we miss out on a large part of the conversation because we aren’t following everybody involved.
Thanks to Quotably you can view the entire conversation even if you aren’t following everybody. This is highly beneficial because now you can understand the context of everybody’s tweets. Aside from being useful for Twitter users, Quotably also has P.R. potential. Almost a year ago I was discussing with somebody about using a similar model to tracking the reach of various articles on the web and the impact on brands being mentioned in those articles.
It was a tool for P.R. professionals but ultimately a duplicate system for tracking the reach of any message on the web would be significant. Brands hire P.R. firms for providing monitoring services and those that monitor the conversation view the discussion from a somewhat disjointed perspective. This puts everything in context which is awesome. Do you see any other potential uses for this service?
