PR - SocialTimes

How To Pitch A Blogger: 5 Tips That Will Get Even The Crankiest Blogger To Write About You

Megan O'Neill — Fri, 26 Aug 2011 10:20:41 +0000

I have a confession to make. I am an incredibly cranky blogger when it comes to pitches. I get a ton of emails from people asking me to write about their companies, products, videos and more and I have to admit—if I don’t like the way you pitch I may be inclined not to write about you, regardless of how amazing your company, product or video is. I’ve had it up to here with bad pitches, which is why I have decided to impart unto you, oh mighty pitchers, some tips on how to get even the crankiest blogger (aka me) to consider writing about you.
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The 10 Most Important Corporate Blogging Ingredients

Tom Johansmeyer — Mon, 01 Aug 2011 11:00:37 +0000

Are you getting ready to launch a corporate blog? Do you have one already and want to freshen it up a bit? There are many factors that can influence the success of your corporate blog, and some really are more important than others. You’ll have plenty of opportunity to make choices along the way, which of course means you’ll make a few mistakes, too. Just getting started is an important step, but everyone knows you don’t get evaluated on an honest effort. You need to succeed.

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5 Steps to Successful Blogger Outreach

Neil Glassman — Mon, 23 May 2011 11:00:38 +0000

Many businesses fail to realize that conducting blogger outreach is not the same as conducting traditional media outreach and outreach strategies need to be adapted. Scoring a hit in USA Today is great, but the value in reaching out to bloggers and other influencers online continues to grow.

A free e-book from BlogDash [download here] provides solid guidance for successful blogger outreach. With BlogWorld starting tomorrow in New York, I’ve excerpted sections for PR and marcom pros to keep in mind for the next few days and beyond.

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Why Reporters Need to Get Tight with Corporate Bloggers

Tom Johansmeyer — Tue, 05 Apr 2011 09:45:12 +0000

If you watch the PR world, doubtless you’ve seen the “death of the press release” bandied about. Like many things (including newspapers), it’s been dying for a while. Like many things (in this case television), the actual final breath may take a while to reach. Nonetheless, the press releases is being usurped in some cases by the corporate blog, and this creates a new set of challenges for media outlets covering companies that have turned to this form of social media.

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Blogger Outreach Remains Crucial for PR Pros

Neil Glassman — Mon, 31 Jan 2011 15:00:28 +0000

Guest blogger Jay Krall is a business development manager at public relations services and products firm, Cision. Krall’s work has appeared in PR Week, PR News and Bulldog Reporter covering topics such as social media measurement, healthcare and social media, and regulatory issues. Join his conversation on Twitter.

A couple of months ago, a public relations director for a city government approached me after a talk I’d given on social media marketing to say he was surprised by my heavy emphasis on blogger outreach. “I was pitching blogs in 2004,” he said. Hasn’t the real-time Web of instant tweets and status updates changed everything? continued…

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How A Local Business Used Twitter To Actually Get A Reviewer's Attention

Tom Johansmeyer — Wed, 15 Dec 2010 12:00:08 +0000

We all hear endlessly about the potential of Twitter for developing and growing relationships, especially for marketing and PR professionals. Much discussion remains mired in theory, and the occasions in which case studies dig into the facts often focus on big initiatives involving community development and management, amassing large followings and communicating to large groups of people. It isn’t often we hear about the micro cases, the situations where two people connect and success follows. Well, this is exactly what you’re about to read.

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View Your Twitter Reach With Quotably

Nick O'Neill — Mon, 24 Mar 2008 11:02:50 +0000

When I woke up this morning one of the first things I read was Mike Arrington’s review of Quotably. I went and checked out the site and was very impressed. Quotably enables users to track the conversations taking place on Twitter and view all the participants involved even if they aren’t following each other. This is substantial because so frequently we miss out on a large part of the conversation because we aren’t following everybody involved.

Thanks to Quotably you can view the entire conversation even if you aren’t following everybody. This is highly beneficial because now you can understand the context of everybody’s tweets. Aside from being useful for Twitter users, Quotably also has P.R. potential. Almost a year ago I was discussing with somebody about using a similar model to tracking the reach of various articles on the web and the impact on brands being mentioned in those articles.

It was a tool for P.R. professionals but ultimately a duplicate system for tracking the reach of any message on the web would be significant. Brands hire P.R. firms for providing monitoring services and those that monitor the conversation view the discussion from a somewhat disjointed perspective. This puts everything in context which is awesome. Do you see any other potential uses for this service?

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