Posts Tagged ‘print’

Okay, the deed is done: online has finally beaten print. The advertising dollars have been counted, and it looks like bits and bytes are prevailing in 2010, though the margin is slim. According to research from eMarketer, writes Peter Kafka of AllThingsD, web advertising spend is poised to hit $25.8 billion in 2010, while newspaper [...]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Last week my boss approached me about a presentation she was putting together for a large audience. Her default play was to put together the typical Powerpoint slideshow which she planned to narrate.

Yawn. Snore. Boring!

Thankfully she has an open mind and I was able to introduce her to screencasts: simple videos that have the ability to show what is happening on the computer screen. They can be recorded in advance and some neat bells and whistles can be added. The best part is that many of these tools are free.

ScreenToaster

ScreenToaster is compatible with Windows, Mac OS X and Linux and is 100% Web-based. Simply approve a Java Applet to run and you can capture screen actions with a single click.

The keyboard command of ‘ALT + S’ will record/pause your presentation. Choose to record the full screen or designate a specific area, depending on what you are looking to illustrate.

Bonus features include the ability to add subtitles, an option to remove/replace audio and control over a screencap preview. Read more

Today, when no one hardly prints on paper anymore and every company seems to be hot on the heels of promoting green propaganda, MySpace and HP decided to go against the tide and are actually encouraging MySpace members to print their profiles or photos they’ve uploaded on their MySpace profiles, via a print options that sits on MySpace members profile pages. The print option which bears the HP brand will start showing up sometime in November, according to a TechCrunch post. Read more