Twitter announced Thursday that it will prioritize Promoted Tweets, meaning that when Twitter users subscribe to the feeds of brands, businesses, or charitable organizations, tweets from those entities will automatically appear near the top of their timelines.
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Twitter has unveiled its next step in a three-part plan to roll out the promoted tweets it announced in April – inserting them into user’s timelines. Twitter will be integrating promoted tweets into certain users’ timelines on HootSuite, testing the feature before presumably rolling it out on other platforms.
Today there has been a ton of buzz about Twitter’s new “Promoted Tweets” program but now it appears the service has officially gone live. While we haven’t seen any sponsored tweets from brands, a quick search in Twitter for the phrase “Twitter” yields a promotional tweet from the company. Rather than going into details about the service, I’ve embedded a video below, illustrating how the service functions.
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