Twitter users are already mobile and mobile users love coupons — why not add coupons to the growing “mobile first” network?
Facebook rejects ad with sick baby awaiting heart transplant. Twitter is looking to borrow debt. These stories, and more, in today’s Morning Social Media Newsfeed.
Twitter adds language targeting to promoted tweets, accounts options. Marissa Mayer says Tumblr has more work to do on the mobile front. These stories, and more, in today’s Morning Social Media Newsfeed.
Twitter users no longer need to click to see images — they show up right in the feed. Google+ offers custom URLs to established users. These stories, and more, in today’s Morning Social Media Newsfeed.
Twitter today launched a new advertising product that will target promoted tweets to users who watched TV programs during which related television commercials were aired.
Twitter will open its advertising platform to all users in the United States, the company announced today. Previously, the service was invitation-only while Twitter tested it out and made adjustments based on user feedback.
HootSuite has announced a new integration with Twitter that will give marketers the tools for managing their advertising campaigns on the microblogging site.
Google Maps Officially Returns to the iPhone (SocialTimes)
To the relief of many iPhone 5 owners, Google has finally made Google Maps available for download in the Apple App Store in more than 40 countries and in 29 languages. Apple’s own maps application had failed to provide a good enough user experience to compete with Google Maps, which was originally left out of the newest iPhone.
Apple Announces Black Friday Sale (Mashable)
Black Friday is traditionally the only day of the year that Apple offers discounts on its products. While the discounts are small — usually 10 to 15 percent — that can still add up to $100 off a MacBook Air or up to $60 off an iPad.
Promoted tweets cause a one percent bump in traffic to major retailers and a 6 percent improvement in conversion rates, according to a new study that Compete and Twitter conducted together.