YouTube depends on their creators for revenue and, as a result, like to do what they can to help their partners get as many views as possible. To this end, they’ve launched YouTube Partner Promotion—a new initiative through which YouTube Partners can enjoy free promotion on the Google Display Network.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
What can you accomplish in seven minutes? Some would say not much, but others see opportunity. When JJ Abrams – director of Super 8 – used Quora for seven minutes to answer questions, the pairing of major Hollywood player and question and answer site turned out to be a match made in heaven.
Using data that is freely and publicly available through links to their passengers’ FourSquare accounts – such as Facebook profile information, Twitter accounts and LinkedIn pages – KLM is surprising passengers with a completely unique and personalized gift when they fly with the airline.
More and more brands are promoting themselves by posting their own videos to YouTube, hoping they’ll go viral. However, what you may not know is that you can achieve just as much success on YouTube, if not more, without even picking up a video camera.
The success of the Old Spice ‘Man Your Man Could Smell Like’ campaign was bound to make other manly deodorant brands a little jealous. Brut had has taken their jealousy to the next level with a new online game called ‘Brut Slap’ that lets you slap and Old Spice guy look-a-like, under the pretext that “some men need to be slapped.”
The fashion magazine InStyle has partnered with Saks Fifth Avenue to offer Foursquare users a couple of freebies for in-store check-ins as part of a unique geo-location-based promotion.
How much is that tweet worth? Well, to ticket-selling startup Eventbrite, it’s worth about 43 cents. Pretty valuable, according to the results of a study released online Thursday. And a shared item on Facebook is even more valuable, bringing in more than two dollars.
The San Francisco-based Eventbrite has been letting users find, create, and sell out events since 2006, and includes tools to help event creators promote their events through various social networks. By Eventbrite’s measurement, a “share” on Facebook or Twitter is connected to a real-life ticket sale, helping them put a dollar amount on each one.
Over the past 12 weeks, the company said that Facebook netted $2.25 per shared item, a share on Twitter was worth $0.43, a share on business-oriented social network LinkedIn brought in $0.90, and a share via regular old email to an acquaintance was worth $2.34. The value of each share to Eventbright is not fixed, and varies depending on how many items were shared, and how many items were sold during a particular time period.
Eventbrite also says that Facebook is their top referrer, and that shares on the social networking giant is ending them more traffic than Google. According to their study, one share on Facebook sends an average of 11 visits to their site, while one share across all networks yields an average of 7 visits.
The company hasn’t released the gritty mechanics of their study or their metrics system, but it promises to post more reports on the subject over the next few months.
When you upload a video to the web you can cross your fingers and wish on a star that it will become an instant viral hit, but odds are you will have to do a bit of promotion to help get things moving if you want to get the big views. Fortunately, it doesn’t take a huge amount of time or effort to promote your videos across the web. Read on for some simple tips that can help you to gain exposure and views for your online videos.
Read more
Following up on our news of Zynga labelled tomatoes last week, 7-Eleven has announced that they’ll be releasing over 30 items that include Zynga labels and codes worth Zynga virtual currency. Players will be able to take their purchased items home, enter a code written on the item into the “Buy, Earn, Play” website created for the promotion and earn money in either YoVille, Farmville or Mafia Wars. What does this mean for social games and what can we expect to see in the future?
A lot of people open a YouTube or Vimeo account, upload their first video, wait a few days and wonder why they aren’t getting any views. The truth is that without promotion it can be hard to get your video off the ground. It doesn’t matter how amazing or groundbreaking your video is. The good news is that you don’t have to pay a marketer to promote your video for you. One of the best and easiest ways to get views and promote yourself is by taking advantage of the social features offered by online video sites. No one does a better job of spreading the word about your good work than your friends.
Read more
