publishing

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

YouTube Now Lets You Upload Public Videos Without Notifying Subscribers

YouTube Logo

Late last night, YouTube announced the rollout of three new publishing features, designed to save creators time and give them more flexibility. The features include the ability to publish public videos without notifying subscribers, the ability to add custom thumbnails while videos upload (for those that have the ability to upload custom thumbnails), and a brand new tags editor. Read on to learn more.

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New Service Aims To Make The Antiquated Book Publishing Industry More Social

BookPulse

“Traditionally the role of the book publisher was print and distribution and in an eBook world this is already irrelevant.” So says Ronny Golan, CEO and co-founder of BookPulse, a new service aimed at bringing book publishers into the modern, more social world, with a platform that lets them build ongoing relationships with their readers on social networks.

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Startup of the Week: Gotham Ghostwriters Takes on Book Writing

mbStartups is pleased to announce the Startup of the Week: a weekly post dedicated to the newest faces in new media.

In honor of National Novel Editing Month, this week’s featured startup has a network of talented writers and editors.   Founded in 2008, Gotham Ghostwriters is a full-service writing firm based in New York City. Gotham President Dan Gerstein was doing consulting work in politics, he said, when the “proverbial light bulb went off in my head.” At first, the service connected freelance writers to busy executives who needed someone to write speeches. After a year of Beta testing, the site has expanded to include Gotham Bookwriters, a ghostwriting and editing service for thought leaders and would-be authors who need help turning their ideas into a book. We recently spoke to Gerstein and Gotham ghostwriter Ellen Neuborne, who co-wrote Toy Tips: A Parent’s Essential Guide to Smart Toy Choices with toy expert Marianne M. Szymanski, about the surprisingly rewarding field of ghostwriting.

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