Imagine easily purchasing the products you see in print ads with your iPhone. “Everywhere commerce” is the vision of German app startup Shopgate, which will enter the U.S. market in early 2013.
Unlike the primitive nature associated with Black Friday– stampedes, trampling, and general chaos– modern technological advances such as QR codes, apps, and tablets have given retailers the opportunity to accommodate shoppers from multiple mediums to leave Black Friday without a black eye. A survey conducted by the National Retail Federation revealed that social media and modern technology will play an especially significant role in holiday shopping this year, which gives shoppers the upper hand in finding the best deal available while also avoiding as much of the chaos as possible.
Half of smartphone owners surveyed reported intentions to use their devices for upcoming holiday purchases, whether in the form of accessing the Internet through the device or utilizing newly released apps to shop around for the best deal and navigate the store with interactive maps. Aside from making purchases directly from the mobile device, shoppers will be able to shop in a more effective manner by knowing which store to visit for the products they need.
What better way to celebrate the premiere of Boardwalk Empire, the new HBO series that takes place in Atlantic City, N.J., at the onset of Prohibition, than to enjoy a free drink at a speakeasy?
HBO teamed up with ad agency PHD USA and SET Japan on a promotional initiative for which a QR code designed by SET Japan appeared on ads for Boardwalk Empire on bus shelters in New York and Chicago. Smart-phone users who scan the QR code will receive passwords granting them entry to invite-only speakeasy events, the locations of the events, and one free drink.
In New York, the QR code-enabled ads can be found on 42nd Street between Third and Lexington avenues; on 86th Street between Columbus and Amsterdam avenues; and on 79th Street between Third and Lexington avenues.