Qualcomm Announces Augmented Reality SDK for Android & $200K AR Developer Challenge

Numerous Android phones use Qualcomm’s Snapdragon processor. So, a way to show off its capabilities was a natural fit for the SDK and the challenge. All Things Digital reports that Qualcomm is making a somewhat unusual move to provide an AR SDK for the iPhone (which uses Apple’s own processor) later this year.

Qualcomm Bringing Augmented Reality Software Kit to the iPhone

You can see examples of Android AR apps created using Qualcomm’s SDK in the Developer Challenge 2010 sizzle reel below.

Video courtesy of QUALCOMMVlog

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Qualcomm is driven by a vision of ubiquitous Internet connectivity, and sees itself as a key enabler for the wireless ecosystem that will bring global scale web access into reality. Qualcomm innovations will drive the Internet’s fundamental usage model of accessing information, people, services and content – adding wireless and location specific variables to the equation. Qualcomm prefers to maintain its role of “standing behind” the business models of telecom companies and handset makers. Qualcomm will leave the challenges and opportunities of creating LBS (Location Based Services) driven mobile social media experiences to social networking companies and start ups.

These are our key takeaways from Paul Jacobs, Chief Executive Officer of Qualcomm, in his keynote conversation with Alex Vieux, CEO and Publisher of Red Herring. Alex and Paul discussed his leadership experience at Qualcomm and the company’s vision for pervasive, global Internet access. The SocialTimes conversed with Paul afterward to probe more deeply as to how Qualcomm will help shape the global social media landscape .
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Specific terms of the new 15-year deal were not disclosed, but the agreement calls for Nokia to continue paying royalties for the Qualcomm technology it uses for its handsets. According to the New York Times, the dispute originated because Nokia wanted to pay a lower royalty rate for the technology “because it controlled important technology with its own patents.” The tech it licenses from Qualcomm “improves phone performance and battery life, and reduces product size,” the Times reports.

The two reached the new agreement on Wednesday, the original start date for the trial, which had been postponed until Thursday.

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