When asked how important various information sources were for obtaining updates after the earthquake and tsunami, 83 percent of people ranked television as very important, while 72 percent cited Internet access through a personal computer. Radio broadcasts were very important for 66 percent of people, while 49 percent specified the use of mobile phones.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
“I can’t believe we managed to keep it a secret!” Mercury President and CEO Chris Balfe told The Business Insider. The shopping site went live earlier this week with savings offers from longtime ad partner LifeLock.com as well as Chocolate.com.
It’s one thing to sit around and talk about social media. It’s another to share those conversations socially. In addition to Advertising Week’s Twitter feed, “radio station WADV” will provide interviews and conference news via audio blog, daily podcast and continuous stream.
Social Times asked Doug Zanger, the poing man for the social audio, to tell us about what’s behind the audio initiatives and what we might expect to be hearing next week. Read more
Radio may have been one of the first social media platforms. As linear media technology, radio needs “back channels” to enable dialog, such as telephone lines for call-in shows and request lines – a work-around so ubiquitous it was nearly invisible to listeners for the better part of a century. But the rise of more easily participatory social media and the concurrent explosion of mobile devices are just a few of the reasons radio stations are scrambling to remain a part of their listeners’ lifestyles.
Moblico has launched a mobile app that leverages mobile, streaming and social media capabilities to keep listeners engaged with their brand and provide stations new sources of revenue. Read more
