Rachel Maddow is really moving up in the world: In addition to her own television show on MSNBC, she now has an iPad app to call her very own.
The free Rachel Maddow HD app allows users to join the “Watch Party” and read real-time Tweets from Maddow, guests, fans, and other Twitter users including the #maddow hashtag, as well as offering one-touch access to The Maddow Blog, and an archive of the past 20 installments of The Rachel Maddow Show.
MSNBC said it will extend the app to other programs.
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Msnbc.com and Zumobi announced the launch of The Rachel Maddow Show application for the iPhone and iPod touch. The free app — available here — has videos and photos, and allows users to easily access and respond to Rachel’s Twitter updates. “Rachel Maddow’s audience is young, sophisticated and connected,” said Randy Stearns, Deputy Editor, msnbc.com.
While Maddow’s TV audience has been declining over the past several weeks, setting an all-time low earlier this week, she out-rated CNN’s “Larry King Live” in April in A25-54 demo viewers. The Rachel Maddow show can be seen weeknights on MSNBC at 9pmET.
