ratings

Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!

Vimeo Gets Family Friendly with Content Ratings for Videos

Vimeo

Vimeo today announced a ratings system for videos that looks similar to the one on television. The creators of the video sharing site have vowed that all “boobs, blood, and curse words” will now be categorized and rated under the labels “All Audiences,” “Mature,” or “Not Yet Rated.” Ultimately, Vimeo plans to create filters for people to block unwanted content on their own.

Read more

Nielsen Launches Cross-Platform Ratings To Account For Growing Mobile, Web Views

Nielsen

Today Nielsen has launched a new cross-platform ratings product to help networks and advertisers better understand the true reach of content across screens. Previously, it was hard for programmers to gauge how their content was performing across mobile devices and the web. Starting today, Nielsen Cross-Platform Campaign Ratings will deliver the true reach of video advertising across these multiple screens.

Read more