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Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

Vimeo Gets Family Friendly with Content Ratings for Videos

Vimeo

Vimeo today announced a ratings system for videos that looks similar to the one on television. The creators of the video sharing site have vowed that all “boobs, blood, and curse words” will now be categorized and rated under the labels “All Audiences,” “Mature,” or “Not Yet Rated.” Ultimately, Vimeo plans to create filters for people to block unwanted content on their own.

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Nielsen Launches Cross-Platform Ratings To Account For Growing Mobile, Web Views

Nielsen

Today Nielsen has launched a new cross-platform ratings product to help networks and advertisers better understand the true reach of content across screens. Previously, it was hard for programmers to gauge how their content was performing across mobile devices and the web. Starting today, Nielsen Cross-Platform Campaign Ratings will deliver the true reach of video advertising across these multiple screens.

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