Just as online video is becoming more like TV, online video ad metrics just got a whole lot closer to TV ad metrics. Nielsen and Tremor video have partnered up to bring Nielsen Online Campaign Ratings gross rating point (GRP) data to Tremor’s VideoHub for Advertisers.
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In the past year or so, social TV has blown up. People are checking in to their favorite shows, checking show rankings based on social media buzz, and even TV Guide has jumped on the social TV bandwagon. But does social media buzz really drive television ratings? A new study says yes.
Totaling the score provides a broader group sentiment. Bubbalon says it “works on a granular level”, meaning social media users have the option to provide their feedback on a specific thing versus on the whole attraction. For example, users can express their feelings about a certain dish or drink in a restaurant compared to reviewing the whole restaurant.
Google Places told their readers, “In addition to taking your Google Places ratings and reviews with you, we also thought it’d be useful if you could more easily rate and review on Google the places you’ve found elsewhere in your travels or on the web.”
