ratings

Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!

Vimeo Gets Family Friendly with Content Ratings for Videos

Vimeo

Vimeo today announced a ratings system for videos that looks similar to the one on television. The creators of the video sharing site have vowed that all “boobs, blood, and curse words” will now be categorized and rated under the labels “All Audiences,” “Mature,” or “Not Yet Rated.” Ultimately, Vimeo plans to create filters for people to block unwanted content on their own.

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Nielsen Launches Cross-Platform Ratings To Account For Growing Mobile, Web Views

Nielsen

Today Nielsen has launched a new cross-platform ratings product to help networks and advertisers better understand the true reach of content across screens. Previously, it was hard for programmers to gauge how their content was performing across mobile devices and the web. Starting today, Nielsen Cross-Platform Campaign Ratings will deliver the true reach of video advertising across these multiple screens.

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