Posts Tagged ‘Recession’

People have criticized Twitter in the past for only skimming the surface of important topics, asking how a 140 character message could convey anything meaningful. There is also the theory that anything social media related is purely social, a new way of communicating that is basically just social procrastination. But the above criticisms aren’t valid [...]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

How has the recession affected you? Perhaps you lost your job and you’ve turned to the online market to become an entrepreneur. Maybe you already had a web presence but the recession has forced you to step up your game. Or you could be an advertising company that’s witnessed severe budget cuts and now is the time for you to be more creative with spending and marketing campaigns. There are a few ways in which social media could be of great benefit for you, when it comes to continuing to build your brand.

Network Socially

Online social networks all seem to do the same thing, but there are only a handful of social sites that enable you to actually network. That means that you can leverage real relationships with people in order to work your way through a crowd, albeit a virtual crowd. You have a social graph, and everyone else has one too. Turn to sites like LinkedIn and Facebook for actually expanding your social graph and reaching the people you need to get in touch with.
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