Empire Avenue compiled a to gauge the effectiveness of organizations in raising awareness for their causes via social media. After the jump, find out which charities have best mobilized their supporters.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Twitter and (RED) want Tweeters to turn the map red in honor of World AIDS Day Wednesday, adding red to the (RED) map for every Tweet that contains the hashtag #turnred.
Head of social innovation and philanthropy Claire Williams Diaz-Ortiz posted on the Twitter Blog:
This year, nearly half a million children will be born with HIV.
By 2015, that number could be zero. Imagine it — the first generation of children in 30 years to be born without HIV.
When this disease first began ravaging societies around the world, the Internet as we know it was a mere infant, cell phones cost $4,000, and the idea of an open, global exchange of information with the tap of a few keys was just a dream.
Now, a Tweet can reach millions of people in seconds.
foursquare teamed up with (RED) to recognize World AIDS Day Wednesday by allowing users who include #turnRED in their check-ins to unlock a special (RED) badge. From the foursquare Blog:
Today is World AIDS Day. By any measure, AIDS is one of the most dramatic and pressing health issues facing the world today. At foursquare, we like to think that people’s actions can help raise awareness and change behavior, so we teamed up with (RED) to help turn the world red with awareness.
This campaign is even more important because we’re so close: With current treatments, we can virtually eliminate mother-to-child transmission of HIV within five years, creating the world’s first AIDS-free generation. When you shout #turnRED with your check-in and broadcast it to Twitter, it’ll turn your section of the (RED) map a bit more red (and you’ll earn a (RED) badge to help spread awareness further). Hopefully, all together, we can raise awareness for a healthier future.
Amie St. has been known for its unique and dynamic pricing model for some time, but in choosing this fan-driven music site you used to have to give up access to much of the artists signed with major labels. That’s all about to change, as Sony is the first major label to introduce some of its bigger artists to Amie St. and it’s notable pricing structure.
If you recall, Amie St. is a music platform where artists can sell their songs and albums, but the price of their products are determined by the people. This means that the more popular your song is, the more expensive it becomes. Artists’ products start low and increase in price as Amie St. users purchase, download and recommend albums and songs.
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